Cryptocurrency has the potential to revolutionize how the world transacts. One of many main corporations to emerge amid the sector’s development has been OKX. Haider Rafique, the crypto buying and selling platform’s international chief advertising and marketing officer, took the stage Wednesday at Adweek’s Social Media Week Europe to debate how the platform is utilizing social media and the correct companions to construct consciousness for the potential of crypto alongside Adweek’s Europe model editor Rebecca Stewart.
The market that by no means sleeps
In accordance with Rafique, essentially the most thrilling factor in regards to the crypto panorama for entrepreneurs is that it’s at all times “on.”
“The truth that these markets are 24/7, folks broadly on this planet are used to markets that open up on Mondays and shut down on Fridays, there are weekends, holidays, and in crypto, the fascinating factor is these markets don’t cease. They’re working continually.”
Rafique mentioned OKX makes it a degree to take a enjoyable and out-of-the-box strategy to promoting, permitting the platform to face out from its competitors. The platform leaned into this throughout its rebrand earlier this 12 months.
“One of many issues we wished to do was create a model that had quite a lot of enchantment and would appeal to folks. However extra importantly, we wished to create a model that might converse to the way forward for the corporate and the trade,” he mentioned.
To assist amplify its message and mission, Rafique mentioned OKX wanted to seek out the correct companions. Though the model’s partnerships with the likes of Manchester Metropolis and the Tribeca Movie Competition could have stunned some, Rafique mentioned his firm dug deep to make sure they had been the correct match.
“Once we rebranded ourselves, we knew one of many issues that was crucial to our playbook was associating ourselves with the world-class manufacturers that might assist amplify our model and convey us to the worldwide stage,” he defined.
Utilizing social media to construct belief
Rafique calls social media essentially the most elementary material for partaking with clients within the crypto area, alluding to how a lot of the information within the crypto area is damaged on Twitter.
“Twitter can also be a terrific channel for us to have interaction with clients,” he mentioned. “The very best platform to nurture clients, work together with clients, have a voice of buyer sign, is in the end social media. It’s not nearly pushing your merchandise out on social. For us, it’s extra necessary that we take heed to clients.”
