Coaches, consultants, and infopreneurs are continually looking for new methods to ensure a worthwhile launch.
This straightforward Manychat technique for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is certainly one so as to add to your launch playbook to make sure the profitable trifecta: drive gross sales, improve model consciousness, and entice leads.
Overview
The worldwide private improvement market share is ready to extend by a staggering $755.16 million by 2027.
Tapping into this market is self-improvement model, Conquista Tu Mundo with Johnny Abraham, which helps folks conquer their world (“conquista tu mundo” in Spanish) utilizing 4 ideas that Johnny developed by way of private expertise.
Businessman and real-estate investor Johnny Abraham based the model in 2019.
Mexico Metropolis’s Marketex, which makes a speciality of information product launches and evergreen methods, pitched a Manychat technique to Johnny.
“Johnny was working with different huge companies that helped him together with his launches however none of them had a technique that included Manychat,” says Marketex chief advertising and marketing officer, Luis Vargas.
The technique takes a twofold method: a workshop launch, with open and closed cart dates, and to advertise and promote Johnny’s evergreen merchandise, together with Johnny’s on-line workshops and occasions, his podcast, and a paid membership program.
Your entire technique entails attracting and segmenting leads, distributing the correct content material, in addition to automating follow-ups to extend model consciousness and drive gross sales.
- 66% improve in workshop gross sales
- 14X ROI generated
- 100% improve in general gross sales in 20 days
The problem
Conquista Tu Mundo with Johnny Abraham has greater than 7 million followers throughout many platforms.
He was struggling to drive extra gross sales and improve his model consciousness because of the lack of communication methods and instruments.
“Since he has an enormous viewers and wonderful engagement, it’s humanly unimaginable to take care of all of them,” explains Luis.
The answer? Manychat.
After they began the venture, Marketex found that the majority of Johnny’s viewers have been girls between the ages of 45 and 55 who weren’t very tech-savvy.
“We took this as a chance to coach and talk that it’s a chatbot, which we named ConquistaBot, in order that they don’t assume that Johnny was responding to the messages.”
The aim
ConquistaBot, which was developed for Instagram DM Automation and Messenger automation, delivers the data Johnny’s viewers wants, plus offers them extra particulars about his workshops.
As well as, it additionally guides them to Johnny’s YouTube and Spotify channels to devour long-format content material.
“When selling Johnny’s paid month-to-month workshops, the principle aim was to extend gross sales and show-up charges,” says Luis.
Marketex developed totally different communication methods for every of Instagram’s options – posts, Reels, Tales, and Lives – to introduce folks to ConquistaBot and have them obtain the data they wanted.
The technique
Beginning with Clicks-to-Instagram adverts, Feedback Automation, Instagram Story replies, and Instagram Stay replies utilizing Manychat, Marketex’s technique largely leverages key phrase replies.
“Because it’s unimaginable for Johnny to answer to each remark and DM, we use numerous key phrases,” explains Luis.
For instance, for workshops, leads reply with the key phrase and from ConquistaBot, they’re taken to a touchdown web page the place the Manychat Pixel is put in.
In the event that they don’t join the workshop, the Manychat Pixel tracks their exercise and sends a follow-up message to remind them to enroll.
Throughout an Instagram Stay, the best key phrase for Johnny’s viewers to take motion on was the phrase “sure”, which fires off details about the workshop.
“This additionally helps us to have extra high-quality subscribers inside Manychat, and in flip, helps us to create audiences for remarketing and extra.”
As well as, when somebody signifies they want assist in Instagram DMs, it takes the result in the assist crew in WhatsApp.
The outcomes
Since implementation in December, this Manychat technique elevated workshop gross sales by 66% with a conversion price of 35.43%, and contributed roughly $15,000 in gross sales in the course of the 20 days (open cart to closed cart).
“We additionally elevated the workshop show-up price by 20%, generated over 40% of Instagram site visitors utilizing Manychat and generated 14x RIO for the model,” says Luis.
Better of all, since implementing Manychat, Conquista Tu Mundo with Johnny Abraham had its greatest month in gross sales, rising gross sales by 100% from November to December 2022.
“Ours centered on Manychat, and we’ve had one of the best outcomes up to now. We managed to make one of the best month ever in income and ROI because of Manychat,” provides Luis.
Key takeaways
- Hold it easy! You don’t want an advanced launch technique. As a substitute, leverage all of Manychat’s options for each Instagram and Messenger and be sure you have choices for upsell and downsell, so that you meet leads the place they’re on the trail to buy.
- Arrange Manychat’s Feedback Automation, key phrase set off, and Instagram Story and Instagram Stay reply characteristic. This fashion, you’ll seize results in construct a database you’ll be able to section and remarket to later – all inside Manychat.
- Set up the Manychat Pixel. By utilizing Manychat Pixel in your launch touchdown pages, you’re capable of ship follow-ups to leads who don’t take motion and remind them to enroll with a pleasant message.
Conquista Tu Mundo with Johnny Abraham is a good instance of the way to implement a easy but efficient technique to spice up gross sales.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or some other get together. Particular person outcomes might fluctuate.
