In case you’re on the lookout for sensible methods to develop your ROI and your buyer database, then take a leaf out of Centro Médico Everlasting’s ebook.
Partnering with Manychat Company Accomplice Jugo de Limon Digital and Conversational Advertising and marketing, Centro Médico Everlasting not solely grew their buyer base by greater than 10,000 leads however generated over $15,000 in gross sales in 30 days utilizing Manychat.
Overview
Primarily based in Nuevo León, Mexico, Centro Médico Everlasting makes a speciality of regenerative remedies with stem cells, treating circumstances akin to osteoporosis and arthritis.
Centro Médico Everlasting CEO, Juan Roman Garza, was on the lookout for an company to assist him enhance the Manychat automation they’d created in-house.
That’s the place Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Everlasting develop its database, obtain $15,385 in gross sales for its stem-cell therapy, and increase its ROI by 12.9% utilizing Manychat.
The problem
Earlier than Jugo de Limon got here on board, the homeowners of Centro Médico Everlasting had developed their Manychat automation themselves.
Pepe and his staff recognized that there was no dialog construction, they usually weren’t serving customers appropriately or producing buyer databases.
Briefly, they weren’t utilizing Manychat to its full potential, nor had been they utilizing it to ebook extra appointments.
“They obtained blocking warnings,” Pepe says. “They didn’t know all the advantages and features that the platform presents.”
The purpose
Centro Médico Everlasting needed to enhance customer support, automate first-contact inquiries, and acquire contact data to ebook appointments.
As soon as Jugo de Limon defined all of the alternatives they had been lacking, they had been satisfied that with the appropriate improvement and administration, they might obtain nice outcomes with Manychat.
The technique
Right here’s how Jugo de Limon helped flip issues round for Centro Médico Everlasting.
First, they established the welcome messages, default reply, and menu.
“We recognized key phrases that individuals utilized in messages, and we created the corresponding dialog flows to reply an important FAQs,” explains Pepe.
Subsequent, a collection of qualifying questions had been developed so leads may establish their situation and the middle may acquire a pre-diagnosis that helped them provide an answer.
Jugo de Limon developed a Clicks-to-Messenger adverts marketing campaign technique, utilizing JSON and Remark Progress Instrument.
From April 2021 till March 2022, Jugo de Limon ran Clicks-to-Messenger adverts selling a stem cell success story, concentrating on individuals who lived 20km radius of the clinic in Monterrey Nuevo León, with an curiosity in wellness and different drugs.
From the advert, a circulate was developed the place a gross sales consultant is instantly assigned in Manychat Stay Chat.
This circulate additionally accounts for working hours, after-hours, weekends, and holidays, which incorporates sending a message by way of WhatsApp or gathering the consumer’s contact data to observe up the subsequent enterprise day.
In the identical circulate, they use an automatic “pretend follow-up”, the place the chatbot greets the lead with the actual identify of the salesperson that may get in contact with them. This Faux Comply with-Up technique, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her group’s training course of and may be present in all of her pupil’s flows.
When the salesperson reaches out in Stay Chat, the lead already is aware of them by identify.
The outcomes
Utilizing Manychat, Jugo de Limon helped Centro Médico Everlasting enhance appointments and gross sales of stem-cell remedies, in addition to construct a database of greater than 10,000 customers.
With a one-month funding of $1,282, the middle obtained 1,200 messages at a value of $1 message, producing 140 contacts and 80 new first-time appointments.
This meant that every new appointment booked value solely $31.80 every, producing $2,544 USD. From this, 10 clients bought full stem-cell remedies value $15,385, an ROI of 12.9%.
“We at the moment are growing a Recurring Notifications technique for 2023 that may ship academic content material, and we’re additionally planning to launch Manychat for WhatsApp,” provides Pepe.
“The usage of Manychat at the side of the eye of gross sales representatives has been of nice significance so as to enhance gross sales and appointments.”
Key takeaways
To drive demand and purchase extra clients to develop your database and your backside line, apply Jugo de Limon’s three ways:
- Don’t embody a particular provide or low cost in your advert. As a substitute, reserve these for leads who give their particulars – and provide the primary appointment at no cost after you’ve certified the lead on a name.
- Add a private contact by together with a “pretend follow-up” in your message flows. This manner, your lead is aware of the identify of the customer support agent who can be following up with them the subsequent enterprise day.
- Personalize the dialog additional by together with responses that acknowledge working hours, after-hours, weekends, and holidays. Embrace the choice for them to ship a message by way of WhatsApp and acquire the consumer’s contact data, so that you by no means miss a useful lead.
Incorporating these components into your Manychat technique might help you entice and convert extra leads, leading to a better ROI.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially mirror the views of ManyChat or another occasion. Particular person outcomes might differ.
