Sunday, April 16, 2023
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How Athletes Limitless Is Making Softball Should-Watch TV


When four-time nationwide champion and World Cup winner Cheri Kempf performed softball, a player-run league like Athletes Limitless didn’t exist.

The previous commissioner of Nationwide Professional Fastpitch taught herself how one can pitch, and is now the director of softball and an svp at Athletes Limitless, giving feminine skilled athletes an opportunity to indicate the world what they’re able to.

On this episode of Champions of Change, Kempf joins Adweek’s senior TV reporter Mollie Cahillane to debate how she’s utilizing her lifetime of softball expertise to develop an expert league, establishing broadcast and media offers with companions like ESPN and the WNBA, and rising the collegiate sport as a longtime colour commentator.

Stream the brand new episode beneath, pay attention and subscribe on Apple podcasts or discover it on Spotify.

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