Greatest practices of Alconost Animated Video Manufacturing from 2022
On this overview, we current chosen animated movies for enterprise made at Alconost in 2022, discuss in regards to the issues these movies solved, and share observations that may make it easier to order one of the best animated movies for what you are promoting development.
An animated explainer video doesn’t include prolonged summaries or summary narratives. If we have a look at one of the best explainer video examples, we see what makes them stand out: the product marketed is positioned as a software for fixing particular issues.
This method to presenting the product makes it extra accessible for the viewers to think about it of their lives, thus growing the chance of changing a lead right into a buyer.
Following the explainer video logic lets you make movies in different genres: trailers, shows, and product demos. Being clearly a part of one explicit style isn’t so necessary when making a video to resolve a enterprise downside. What issues is making a video that immerses the product within the target market’s context and focuses on the advantages of utilizing the product.
One of many movies made at Alconost utilizing this logic was about Interacty, a platform for creating branded video games and different interactive content material that helps in advertising.
This video helped our buyer present in underneath two minutes the number of methods their platform affords to have interaction customers. We additionally helped the shopper keep inside their price range by discovering alternate options to costly strategies. We integrated the consumer’s needs into the script whereas maintaining the price of animated video manufacturing down.
Interacty already makes use of this video in its advertising comms, and the product group makes an necessary level: “When our purchasers watch the video, they consider not the video itself, however the service on which it’s centered. And that’s an excellent factor — in any case, the video is a way to an finish.”
Figuring out that the video works to the shopper’s profit and solves their issues might be one of the best praise for a studio that creates animated enterprise movies!
Advertising and marketing campaigns with video content material are one technique to generate site visitors, together with search and pay-per-click promoting. Contemplate making a sequence of quick advertisements that present your product from totally different angles and produce your target market to you.
Advert movies can echo your predominant, long-form video in order that the content material’s type is constant and also you keep inside price range.
Listed below are the advantages a buyer receives when ordering a sequence of video creatives:
- Save time. Movies in a sequence might be labored on on the identical time.
- Saving price range. Making a number of movies as a part of one undertaking is cheaper than beginning the video manufacturing engine (script, voice-over, animation, and many others.) time and again.
- Meet your target market’s wants. In advert movies, you possibly can showcase totally different options of the product or numerous conditions it may be utilized in. Analyze which messages finest attraction to every viewers section and optimize your campaigns with these insights in thoughts.
- Stretch your content material. When an advert runs for a very long time, it ‘burns out’, producing fewer clicks and conversions. Substitute an previous video with a brand new one to maintain your advertisements feeling and looking sharp.
Check out the video sequence Alconost did for *instinctools. The sequence consists of 4 promotional movies showcasing totally different options of its enterprise options and a presentation video highlighting the great advantages *instinctools’ clients obtain.
Need to add a little bit sparkle to your video advertisements however aren’t positive you’ll be understood? Don’t ditch that concept! You may have extra at your disposal than provocative humor, which may find yourself costing you a large number in the long term. You may break by way of banner blindness and make your self memorable to viewers with out going to extremes or risking hurting anybody. When selecting a goal, take into consideration laughing a little bit at your self.
Order pre-rolls for promoting that promotes your picture to bridge the hole between you and the viewer with out taking issues too far. Take a look at how we do it!
Yearly, the Alconost group releases animated movies for advertising with a contact of self-deprecating humor. Right here’s our hen, tenderly clucking whereas maintaining localizations heat.
And right here’s our purring ginger tabby cat. He tirelessly grabs clothespins and hangs the freshly translated texts that simply maintain coming.
Advert movies work for each producing leads and constructing model consciousness. They will reinforce different advertising actions, reminding individuals who have visited your web site about your organization and its companies. Humorous movies are additionally an excellent match on social media. Not like impartial branding movies, such content material has the potential to go viral.
The very best software program tutorial movies can substitute communication with the assist group and go away customers fully happy with the product regardless of the difficulties they encountered.
Tutorials are extra than simply technical instruments. In any case, your customers will search particularly for a tutorial once they expertise a problem together with your software program. What may very well be higher than well timed assist from a developer with out ready for an operator’s response?
A well-made video tutorial can actually save the person expertise and restore shattered buyer loyalty.
Even when we glance previous the instances customers want emergency help for the second, tutorials usually assist make the expertise of working with software program handy and predictable. They present situations of efficiently interacting with the product and provides customers a transparent concept about its options. That is additionally helpful for individuals who are simply having a look at your product.
Watch a tutorial on Konfuzio, which offers custom-made clever doc processing options. This video reveals a step-by-step situation for utilizing the service, making it simpler for brand new customers to navigate it!
Creating software program coaching movies is an efficient manner to assist your target market perceive the product higher and learn to use it successfully. They take the stress off your assist group and enhance person loyalty to the product, making tutorial movies a win-win!
Who stated that companies interesting to companies should current their product in a boring, formal manner? At Alconost, we predict B2B movies ought to be as straightforward to know as B2C communications.
Enterprise movies don’t goal to reward the product. In any case, they’re watched by well-informed decision-makers. You may hardly win the belief of such an viewers with broad generalizations and claims that your product is one of the best.
We create logical, easy-to-understand B2B movies. This method helps make our clients’ merchandise stand out in opposition to opponents that have a tendency to cover the actual worth of their items behind a very grand presentation.
At Alconost, we all know how and love to indicate specialised merchandise in order that their advantages are clear to the common viewer and specialists alike. To us, explaining complicated technical options in a easy manner with out diminishing their worth is the artwork of making finest enterprise movies.
That’s precisely what we aimed to do with the video for Wattics Air, an answer to effectively handle & steadiness vitality, prices, and indoor air high quality.
Order a video that communicates the worth of your product merely and clearly. It’s attainable, irrespective of how sophisticated your providing could seem at first look!
