Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and growing model consciousness.
Actually, there are at present over 140 million podcast listeners within the U.S. alone, and greater than 40% of U.S. customers report watching on-line movies every day.
However creating robust video or audio content material takes time, effort, and assets. Fortuitously, AI is about to shift how each enterprise creates audio and video content material — leaving your workforce with extra time to give attention to big-picture technique, and fewer time on pre-production, enhancing, and extra.
Right here, study why Riverside’s Head of Advertising, Abel Grunfeld, is extra excited than ever about the way forward for audio and video with regards to AI.
How AI Will Change Podcast and Video, Based on Riverside’s Head of Advertising
1. AI will allow podcast and video hosts to facilitate deeper conversations.
As somebody who often interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of considering of excellent inquiries to ask your visitors.
And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous occasions earlier than. It might come throughout such as you haven’t completed your analysis, and your viewers may really feel that the interview is redundant and would not supply something new.
Fortuitously, AI is a robust device for researching your visitor and formulating questions forward of the interview.
As Grunfeld informed me, “When coping with guest-style interviews, AI helps tremendously with analysis. For example, it may possibly aid you perceive somebody’s viewpoint on a given matter and you’ll then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”
Take into account prompting an AI chat device to offer distinctive questions for a given interviewee, or just to conduct analysis relating to their firm to assist fill within the background context it’s essential to facilitate an interesting interview.
2. AI will mean you can check your idea throughout pre-production.
Pre-production duties — together with on-location shootings, set design, and discovering the proper expertise — could be time-consuming and costly.
And, as Grunfeld factors out, you may need a imaginative and prescient in your head that’s troublesome to convey to your workforce. So regardless of your finest efforts, your workforce is perhaps mis-aligned with regards to the place you are all headed.
Grunfeld informed me, “Inside the entire pre-production course of proper now, while you work with a crew, every thing is predicated on what you say. However perhaps the visualization for you is completely different than for me.”
He continues, “I believe what AI permits you to do with instruments like Midjourney is take the guesswork out of it and visually present and check your idea so you’ll be able to decide whether or not it is as compelling as what you take into consideration.”
In the end, AI permits you to save time and assets by guaranteeing you get it proper the primary time. As Grunfeld places it, “AI permits you to create alignment and to be far more efficient when it comes to determining what you want when it comes to set, expertise, digital camera angles, and so on. It permits you to de-risk whereas being extra ready and productive.”
3. AI will rework the post-production course of by drastically lowering the time it takes to edit.
One of the difficult elements of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI could have the most important affect.
As he factors out, “In comparison with a 30 or 60-minute dialog you may need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to deal with the post-production.”
Publish-production requires you to outline success and set clear standards; and, as Grunfeld informed me, AI works finest beneath these parameters.
For example, AI can rapidly transcribe your calls with accuracy. Riverside presents its personal extremely correct AI transcription device without cost. Better of all, it is accessible in 100+ languages.
You’ll be able to then use AI to automate the content material creation course of. As Grunfeld informed me, “You do not want to enter the content material anymore and manually make sequences or decide while you need to present which individual, and with which format. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make participating, talking-style movies with the press of a button.”
4. AI will aid you promote your podcast or video episodes extra successfully.
Oftentimes, I resolve which podcast episode I’ll hearken to subsequent primarily based off of what I see on Instagram.
After I see an interesting clip of a podcast dialog, it usually hooks me into wanting to listen to all the episode.
And I‘m not alone. As Grunfeld factors out, “We are able to’t anticipate anybody to speculate an hour or extra watching a video or listening to a podcast with out figuring out if it‘s value their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re a whole lot of work and so they’re tedious.”
He continues, “That is one other space the place AI will step in. Slightly than manually combing by an hour video dialog, you’ll be able to let AI choose the magic moments mechanically and create a clip that is able to be revealed.”
For example, Riverside simply launched its personal device, Magic Clips, which leverages AI to determine key moments in your recording and edit them as standalone clips. This lets you optimize your movies or podcast episodes for numerous social media platforms.
You can too leverage AI to create extra compelling social promotion round your video or podcast episode. For example, you may ask it to create you title, video or podcast summaries, present notes, and extra.
Better of all, you should utilize AI to repurpose your video or audio for social posts or your weblog, which lets you get extra worth from every bit of content material you produce.
5. AI permits your workforce to give attention to a very powerful side of podcast or video: Storytelling.
Grunfeld informed me, “Proper now, persons are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, and so they’re under-evaluating the significance of the premise of a person episode or dialog.”
He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and in the end, the way it all connects again to your small business.
Fortuitously, AI will assist producers’ earn time again to give attention to these higher-picture elements.
Grunfeld says, “AI instruments aid you allocate the time you save to actually give attention to the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. If you’re a enterprise, the content material you set out into the world shapes notion, so that is essential.”
6. AI can resolve the information hole and permit for extra various views.
One of the thrilling elements of AI is the way it can take away limitations when it comes to inventive expression, know-how, assets, and information. In different phrases, it may possibly make podcast or video creation extra accessible.
Traditionally, podcasting or video manufacturing requires audio or video engineering expertise, enhancing expertise, and storytelling expertise. But when AI is ready to offload many of the engineering and enhancing expertise required, that simply leaves one factor: Storytelling.
And Grunfeld informed me this final shift is the one he’s most enthusiastic about.
He says, “Movies and podcasts are about telling tales. And lots of people won’t understand they’ve a particular story to inform. It may be troublesome to inform your story in a approach that makes you proud.”
He continues, “AI turns you from an engineer editor or heavy-duty creator in the direction of extra of a curator. You’re the storyteller, and also you’re simply curating the enhancing and construction you should utilize to carry your story to life. Which implies extra individuals will be capable of specific themselves.”
He provides, “I believe the way forward for video and audio will probably be extra various when it comes to thought and perspective – which in the end creates extra conversations and extra progress.”
Lastly … Will avatars substitute actual hosts?
One of many considerations I’ve with regards to AI and podcast or video manufacturing is the notion that AI may take the place of human podcast or video hosts.
Fortuitously, Grunfeld doesn‘t consider this may turn out to be the norm. He informed me whereas he might see room for AI avatars with regards to easy tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.
As he places it, “I believe it is the human-to-human factor that provides vitality and that permits you to construct on prime of one another, and I’m undecided if an avatar can create that very same emotional response.”
“And so, whereas I think about there will probably be use instances for avatar-led creations, I can’t think about having a dialog between two individuals — besides one is a thought chief with an important story, and the opposite is an avatar. As a result of if there isn’t any vitality, there isn’t any must have a dialog within the first place.”
