For those who work in tech — and even for those who don’t, actually — you’ve heard the thrill a few new robotic assistant referred to as ChatGPT.
Created by OpenAI, the free synthetic intelligence (AI) content material device is able to having human-like conversations, answering sophisticated questions like “what’s quantum physics,” and passing components of licensing exams for legal professionals and docs, together with the ultimate examination for a prestigious MBA program.
ChatGPT is clearly able to fairly wonderful feats. Some even fear that AI instruments like this threaten the white collar workforce.
Whereas that debate continues, you should use the product to your benefit to promote your services or products. From writing emails, to creating cellphone scripts and dealing with objections, it’s clear that AI instruments primarily based on giant language fashions can be utilized in each stage of the gross sales course of. Listed below are some examples.
Find out how to Write Gross sales Prospecting Emails Utilizing ChatGPT
One benefit of ChatGPT is that it might probably iterate on what it’s already produced. You’ll be able to tweak wording, size, and that means by primarily saying, “do it once more, however this time, higher.”
And massive names are getting on board with utilizing AI expertise. Microsoft, an OpenAI investor, has begun utilizing AI capabilities in its personal gross sales software program to take away roadblocks from the promoting course of. ChatGPT will pull knowledge from buyer data from Salesforce together with Workplace e-mail software program to generate personalised e-mail responses for busy salespeople.
We tried creating some gross sales prospecting emails with ChatGPT. Right here’s what we discovered.
Immediate: Write me an off-the-cuff prospecting e-mail promoting ZoomInfo.
That’s nice, however let’s make the content material particular to a sure firm. Simply write a observe up immediate like so.
Immediate: Are you able to make the above e-mail particular to a U.S.-based funding banking agency with 500 workers?
Now let’s get much more granular. Think about you used ZoomInfo’s Scoops to find out that an organization was in search of a brand new database for firm and get in touch with data. We are able to alter the e-mail to name out capabilities extra particular to this matter.
Immediate: Spotlight ZoomInfo’s firm and get in touch with data with particular knowledge factors.
Good, nevertheless it’s getting a bit prolonged. No concern! ChatGPT can summarize content material and shorten this a bit.
Immediate: Shorten the above e-mail.
Now you’ve obtained some emails to ship out to prospects, and it solely took a couple of minutes.
However that’s not all. ChatGPT can sort out chilly calling, too.
Writing Gross sales Chilly Name Transcripts Utilizing ChatGPT
For those who’d want to select up the cellphone, the AI platform can help you there, too.
Immediate: Create a chilly name transcript primarily based on the above e-mail.
That is an efficient framework to go off of, however might have some human tweaking. For instance, “might I converse with the choice maker accountable for gross sales and advertising and marketing on the funding banking agency?” is just not the best solution to sound, nicely, human. However as talked about above, refining these messages throughout the platform is an possibility, or you’ll be able to edit your self, however this template offers you a pleasant head begin.
There are different good use circumstances for ChatGPT’s scripting capabilities. One which comes up usually is objection dealing with.
Objection Dealing with with ChatGPT
Immediate: Write a response to a prospect that has objections about ZoomInfo’s knowledge decay.
These are simply examples, however gross sales professionals are already diving in to utilizing generative AI instruments. Matt Lakajev, co-founder of Tele-Sense Advisory and host of The AI Gross sales Revolution podcast, lately mentioned that he’s already utilizing ChatGPT to craft beneficial follow-up emails.
We expect so, too. But it surely’s necessary to name out — AI is just not excellent.
Even within the strategy of crafting this text, I needed to rephrase prompts to ensure the platform delivered what I used to be in search of. It’s additionally necessary to notice that this can be a device, not a salesman or a content material creator. It’s one thing that may assist in your prospecting, however it’s good to proofread, truth test, and add human touches the place it is sensible.
AI can prevent time, however ensure you’re not counting on this “machine” to do all of it. Even OpenAI’s CEO, Sam Altman, lately warned that it’s a mistake to depend on the chatbot for actually necessary duties, and that it might probably “create a deceptive impression of greatness.”
However if you wish to save time on among the extra robotic elements of constructing and refining a gross sales outreach sequence, ChatGPT’s free preview is at the least price taking part in round with.
