Gulf, in the meantime, additionally has a wealthy affiliation with motorsports, and a Tag Heuer watch was worn by Steve McQueen within the 1971 film Le Mans, by which he drove a Porsche 917K that includes the Gulf brand on the facet. It’s no coincidence.
A billion-dollar imaginative and prescient
Tag Heuer presently generates greater than $600 million yearly. However Arnault believes the model can develop past the $1 billion barrier within the coming years regardless of present financial difficulties by its model energy and worldwide consciousness, along with additional “untapped” potential.
“We’re seeing a powerful dynamic, robust progress, in all the important thing markets on this planet and a rising desirability for our watches,” he continued, including that the model began a waitlist for consumers searching for secondhand watches a yr and a half in the past. “And all of our launches, we’re seeing nice success. So it offers us confidence in rising the model sooner and additional.”
