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How a podcast helped spotlight CBD for International Widget


Global Widget's podcast won a Ragan Award

When International Widget switched gears and started working as a contract producer of CBD and well being and wellness merchandise, its CBD College Podcast was renamed CPG & CBD College Podcast to mirror the change. The present featured matters together with hemp-derived cannabinoid trade information to developments and rules.

The present has logged greater than 100 episodes, which was celebrated with a video retrospective of the primary 99 episodes.

The CPG & CBD College Podcast garnered 171,000 downloads of its audio model and practically 3,500 video views in 2021. Matters ranged from hemp-derived cannabinoid trade information to developments and rules.

 

 

Different highlights embrace an episode starring Nikki Fried, Florida’s Commissioner of Agriculture and Shopper Providers. Whereas operating for governor of the Sunshine State, Fried put aside a while to document the in-studio episode immediately from International Widget’s services.

The CPG & CBD College Podcast is counseled for its skill to foster relationships with trailblazers corresponding to Kristen Nichols, editor of Hemp Trade Each day; Rod Kight, a hashish legal professional and advocate; Brightfield Group, a CBD, hashish, and wellness market analysis agency; Michael Patterson, CEO of U.S. Hashish Pharmaceutical and Analysis; and testing laboratories within the U.S. and overseas.

When its enterprise not too long ago expanded to incorporate gummies, the podcast unveiled a particular Gummy Central sequence. Members from the formulation crew are featured within the episodes, which offer information on the whole lot from flavors to practical components.

New episodes are featured on International Widget’s media server and are performed at its manufacturing and distribution areas in Tampa. The episodes, which debut on Fb, Instagram, LinkedIn, and Twitter, are additionally spotlighted within the e-newsletter. All of those efforts have paved the way in which to success.

Congratulations to the crew together with Joseph Agostinelli, David Kislik and Gina Bongiovanni.

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