Graphic design groups that work closely on e mail advertising and marketing designs are notably choosy with their manufacturing expertise stacks. The fitting instrument is usually a pressure multiplier, however the unsuitable instrument can harm the standard of designs and output pace.
Ivona Djordjevic at The Higher Artistic Company dives into how Stripo turned an instrumental a part of their e mail advertising and marketing design workflow, serving to ship excessive volumes of nice e mail designs to shoppers shortly.
About The Higher Artistic Company
The Higher Artistic Company focuses completely on e mail design and growth. This slender focus was fairly intentional and was born from a selected “scratch-your-own itch” want.
The issue
The Higher Artistic Company was initially a part of Essence of E-mail, a full-service strategic e mail advertising and marketing company. Essence of E-mail realized early on that a lot of its shoppers wanted each technique and execution, specifically, emails designed and launched for them.
In its quest to seek out the perfect association to satisfy its e mail design wants, the Essence of E-mail crew tried many combos, similar to:
- on-demand freelancers;
- “all-you-can-eat” design companies;
- design businesses.
In the end, the perfect outcomes got here from creating an inside, email-specific design crew. The problem, although, was that the design manufacturing crew’s very best workflow and construction operated very in a different way from these of the e-mail advertising and marketing technique crew.
The company construction that turned the perfect for problem-solving
So, in 2021, they determined to spin the e-mail design companies off as a separate enterprise, and The Higher Artistic Company was born. This allowed for attaining optimum service high quality throughout each businesses, as Essence of E-mail focuses closely on technique, whereas e mail design wants are simply dealt with by The Higher Artistic Company.
The crew has since grown to 11 individuals:
- 2 senior designers;
- 6 junior designers;
- 2 high quality assurance testers;
- 1 inventive director.
As we carry on new shoppers, we additionally rent new designers since we actually satisfaction ourselves on high quality over amount.
Ivona Djordjevic, The Higher Artistic Company
The crew creates e mail designs for promotional campaigns, movement emails (automation), weblog emails, and onboarding sequences, in addition to nurture, post-purchase, and themed campaigns.
The company’s main shoppers fall into two classes:
- Model inside advertising and marketing groups that need to pace up manufacturing, improve click-through charges, and clean up their designs.
- Different digital businesses and e mail advertising and marketing businesses, similar to BellCurve and ForestCityDigital, that need to outsource their e mail design manufacturing to attain sooner turnaround instances, persistently top quality, and value efficiencies.
About 60% of shoppers are from the eCommerce business; the remainder embody B2B and SaaS manufacturers/businesses. At present, the corporate handles the e-mail design wants of 20+ common clients, with extra onboarded day by day.
Problem: Selecting the perfect e mail builder instrument
After the company centered on e mail design and growth in 2021 as their most important precedence, the crew started selecting instruments to assist make all their processes environment friendly and construct high-quality emails.
They already had expertise with commonplace drag-and-drop editors offered by numerous ESPs, and the principle problem they confronted was the built-in editors’ lack of performance to create enticing and various emails.
Furthermore, being e mail advertising and marketing platform-agnostic, the crew required a constant instrument to simply export e mail designs to completely different consumer e mail platforms.
Subsequently, the principle standards for the instrument they had been on the lookout for had been:
- a strong set of e mail design-oriented options;
- a instrument that helps actively enhance design high quality;
- ease of entry and teamwork;
- flawless integration with main e mail advertising and marketing platforms.
Answer: How Stripo is built-in into company’s workflow
After an exhaustive search, the company chosen Stripo in January 2021 and has used it ever since.
We’ve explored another builders to see what they’ve accomplished since 2021, however none have actually matched Stripo’s degree.
Ivona Djordjevic, The Higher Artistic Company
The preliminary exams of the instrument had been fairly promising. The Stripo editor interface was fairly intuitive, which made getting began with creating emails easy. The crew determined to combine Stripo into their core e mail design workflow.
Over time, the crew has developed a information base of manuals, documentation, and coaching movies to assist new designersrapidly grasp the Stripo instrument.
Company workflow for e mail design
The design manufacturing workflow is important for delivering high-quality e mail designs shortly and at scale.
Right here’s a map of the present workflow:
Definition section
The important thing to optimum end result for consumer is to lock in an in depth inventive temporary for the e-mail in the course of the definition section. This protects a number of work in the course of the later revision rounds as a result of the primary drafts of the e-mail design can be a lot nearer to the meant end result.
This method helps to unravel issues similar to a consumer receiving a special design than they count on originally of the collaboration.
Shoppers fill out a template design temporary, which is reviewed by the company’s inventive director or senior designer. If the temporary is sufficiently clear and thorough, it’s handed to the design section with inside commentary. If not, clarification could also be requested from the consumer.
Manufacturing & revision section
The designer then initiates work on the primary draft in Adobe XD, a well-liked graphic design instrument. After it’s completed there, the designer replicates the visible design inside Stripo. The sturdy characteristic set of Stripo makes this step simple, bridging the hole between the uncooked e mail graphic design and an optimally coded e mail.
After the draft is full in Stripo, it goes by a design evaluation spherical when it’s checked for alignment with the inventive temporary. That is adopted by a top quality assurance (QA) evaluation spherical, which checks for syntax points and contains thorough checks for rendering, accessibility, darkish mode, and cell optimization utilizing E-mail on Acid (EoA).
By the way in which, Stripo is built-in with E-mail on Acid, and you may examine and preview your emails proper in our editor. That is handy and lets you pace up the creation of emails much more since all verification is carried out instantly after creation.
A senior designer additionally performs a design evaluation after the QA examine to ensure the whole lot is smart design-wise. As soon as the whole lot goes by, the draft is handed over to the consumer for suggestions.
Stripo is nicely built-in into this course of as a result of in the course of the evaluation rounds, the Stripo hyperlink is handed alongside internally and thru to the consumer.
Finalization section
After full consumer approval of the draft Stripo e mail design, the e-mail undergoes a closing spherical of QA checks and is then exported from Stripo.
The numerous integrations Stripo has with common e mail advertising and marketing platforms make this course of quite simple. The company primarily works with Klaviyo and Omnisend however has additionally labored with many different e mail platforms, similar to SendGrid and SendPulse.
The export is normally as simple as clicking “Export” and deciding on the pre-integrated ESP. This operate optimizes the code (minimizing the e-mail dimension) whereas preserving the standard. The e-mail seems as a equally named template contained in the consumer’s ESP.
Typically, exported variants of the e-mail design accommodate A/B cut up testing.
Lastly, the consumer receives a closing take a look at preview despatched on to their e mail and a notification that the e-mail is absolutely loaded and able to be scheduled!
Right here’s an instance of a completed e mail marketing campaign design:
(Supply: E-mail by The Higher Artistic Company)
Such a workflow course of permits every participant to precisely perceive their duties at every stage of growth and be efficient. Because of this, the crew produces over 400 e mail designs every month, with every designer creating 3–4 emails day by day.
Essential observe from the Stripo crew
By the way in which, for businesses working with many consumers in Stripo, handy storage of all of your created emails is feasible. Stripo lets you create a number of initiatives and retailer all of the emails there. At any time, you’ll be able to entry them, reuse them, and so forth.
Initiatives permit you to arrange your work throughout completely different clients. They’re like folders, with the chance to have numerous settings. Along with common e mail template storage, you’ll be able to invite different individuals to your initiatives for additional collaboration and customise challenge settings to cut back the time required to create e mail templates.
Outcomes: Advantages and robust factors of working with Stripo
After integrating Stripo into their workflow course of, The Higher Artistic Company crew skilled a lift in click-through charges (CTRs) and general improved marketing campaign outcomes, primarily as a result of number of content material and layouts they might use and experiment with.
We improved the e-mail high quality considerably simply by growing the variety of issues we are able to do design-wise, and enhancements in click on charges additionally adopted.
Ivona Djordjevic, The Higher Artistic Company
Stripo has additionally saved the crew a number of time by simply replicating uncooked e mail designs with excessive constancy.
Key advantages of utilizing Stripo
- The code editor is very easy to entry — an enormous plus.
- The cell model is best optimized than some other ESP.
- Most e mail advertising and marketing platforms’ native e mail builders have a few steps you need to undergo simply to add a picture, whereas in Stripo, you’ll be able to drag it straight out of your pc to the editor. In brief, these options assist pace up manufacturing.
- Stripo has many extra choices for formatting copy and textual content.
- The “hidden on cell” characteristic works nicely with Klaviyo and different ESPs.
- Having the separate, modular structure blocks of “Block>Container>Construction>Stripe” is unbelievable, because it offers you a lot choices to customise every design factor.
High 5 Stripo options with examples from The Higher Artistic Company
Listed below are some Stripo options that The Higher Artistic Company likes essentially the most.
1. Separate rounding corners on constructions.
(Supply: E-mail design by The Higher Artistic Company)
2. Background photographs for every half function individually, so dwell textual content may be inserted on prime of a picture. The Higher Artistic Company crew is so impressed by its simplicity and high quality.
(Supply: E-mail design by The Higher Artistic Company)
Right here’s one other instance of this characteristic:
(Supply: E-mail design by The Higher Artistic Company)
3. The slider for the dimensions of the container inside a construction as an alternative of simply having a set 50/50 or 25/75.
On this instance, you’ll be able to see tips on how to make a customized container dimension within the Stripo editor.
(Supply: E-mail design by The Higher Artistic Company)
That is an instance of fifty/50, which might function a comparability.
(Supply: E-mail design by The Higher Artistic Company)
Right here’s an instance with completely different customized container sizes.
(Supply: E-mail design by The Higher Artistic Company)
4. Nice cell formatting of dwell blocks and containers.
Right here’s an instance utilizing cell alignment, line spacing, and padding.
(Supply: E-mail design by The Higher Artistic Company)
5. Rollover results in product blocks.
(Supply: E-mail design by The Higher Artistic Company)
Right here’s one other instance of utilizing rollover results.
(Supply: E-mail design by The Higher Artistic Company)
Future plans and new developments
Up to now, The Higher Artistic Company has primarily labored inside mainstream e mail design frameworks. Within the close to future, they plan on ramping up implementations of AMP and Google Annotations as these options develop into extra supported.
Wrapping up
Listed below are some key factors which have helped The Higher Artistic Company develop into a number one e mail design company and made Stripo a vital a part of their e mail design workflow:
- activity setting by the consumer by a short that features all of the important info for the designer;
- a well-thought-out manufacturing workflow design through which the whole lot is sharpened to get a superb end result;
- Stripo’s sturdy characteristic set that makes it simple to implement the design in Stripo after working with design instruments;
- Stripo options, similar to rounded corners, rollover results, cell formatting, and others, have enabled the creation of excellent e mail designs proper within the Stripo editor;
- a simple method of getting consumer approval as a result of the Stripo hyperlink is handed alongside internally and thru to the consumer in the course of the evaluation rounds.
In consequence, all these factors have helped pace up the creation of huge volumes of high-quality e mail designs and make the perfect designs for the company’s shoppers.
Create eye-catching e mail designs with Stripo
