How a lot do social media managers make? Effectively, that relies upon.
We all know that’s in all probability not the reply you’re searching for, however it’s the reality. Wage ranges are impacted by all the pieces from geographic location to years of expertise and extra.
Fortunately, tons of assets have collected knowledge that accounts for these variables. In the event you’re searching for a median social media wage in your distinctive state of affairs, likelihood is you could find it on this article.
We’ve compiled knowledge from sources throughout the online to offer you all the pieces you want to learn about common social media supervisor salaries. Use this data to set honest expectations and negotiate the pay you deserve.
What’s a median social media supervisor wage?
Social media administration went from being questioned as a profession path to turning into a full-team operation. These new circumstances have companies competing to safe expertise, creating a great marketplace for these looking for a profession in social media.
Let’s have a look at how all this transformation impacts base pay for social media managers of all stripes. Listed here are the wage ranges you’ll be able to count on by geographic market, trade, expertise, schooling and gender.
How a lot do social media managers make within the US?
Social media managers working in america can count on wage fluctuations primarily based on the area they work out of.
As of September 2022, the typical wage for social media entrepreneurs throughout the US is a base pay of round $70,000 with alternatives for upward of $6,000 in further compensation.
Supply: BuiltIn
Right here’s how that quantity adjustments while you have a look at particular cities throughout the US:
- New York Metropolis, NY: $76,908
- Los Angeles, CA: $71,380
- Chicago, IL: $66,974
- Miami, FL: $80,750
- Denver, CO: $65,978
In line with a latest examine from Upwork, over 40 million American employees count on to work remotely within the subsequent few years. In the event you’re a social media supervisor who counts your self amongst them, you’re taking a look at a median wage of $71,000.
How a lot do social media managers make in Europe?
In line with findings from the UK and Eire version of the Sprout Social Index™, hiring social media expertise is the #1 problem going through European social media groups right now.
Because of the rising position of social media in Europe, hiring has change into more and more aggressive within the area. Listed here are the typical salaries social entrepreneurs can specific in nations all through Europe, in accordance with Glassdoor:
How a lot do social media managers make in numerous industries?
In the case of social, some industries appear to outperform others.
It could be on account of viewers engagement or content material creation alternatives. Regardless of the case is, that social efficiency is usually mirrored again in a social media supervisor’s incomes potential.
Zippia segmented their social media supervisor wage knowledge by trade and located that professionals working in:
- Know-how can count on a median wage of $76,786.
- Manufacturing can count on a median wage of $71,841
- Finance can count on a median wage of $68,394
- Retail can count on a median wage of $68,247
How a lot do social media managers make primarily based on expertise?
Social has formally been round lengthy sufficient for us to look at long-term social media supervisor profession trajectories. Which means there’s new knowledge on what entrepreneurs can count on to make as they acquire extra expertise.
Rachel Karten, social media marketing consultant and creator of the Hyperlink In Bio e-newsletter, surveyed 1,000 social entrepreneurs to analyze compensation tendencies. Her analysis discovered that:
- Social media professionals with 1-3 years of expertise make a median wage of $56,605
- Social media professionals with 3-5 years of expertise make a median wage of $64,320
- Social media managers with 5-7 years of expertise make a median wage of $78,129
How a lot do social media managers make by gender?
Gender pay disparity is a persistent situation in advertising, the place the total common pay hole for full-time employees is a whopping 12.6%.
These discrepancies additionally exist on this planet of social. Karten’s Social Media Compensation Survey checked out common wage by gender and located that:
- Males obtain a median wage of $78,989
- Ladies obtain a median wage of $71,223
- Non-binary people obtain a median wage of $63,536
How a lot do freelance social media managers make?
Freelance social media managers and consultants have the ability to manage their workload, subsequently controlling their earnings. Holding that money circulation up begins with setting the fitting charges.
Information from Upwork reveals that the median hourly charge for social media managers ranges from $14-$35.
Undertaking-based charges range by enterprise dimension and venture kind. For instance, the typical value of account administration providers for small companies is round $400-$2,000. Alternatively, bigger firms would possibly pay wherever from $2,500-$10,000 for a similar providers.
3 Developments driving social media supervisor wage expectations
The present state of the US job market is complicated, to say the least.
Regardless of this, present and aspiring social media managers ought to stay optimistic. In a world the place social tendencies form all the pieces from client shopping for habits to model status, social media managers aren’t a “nice-to-have.” They’re enterprise essential.
To raised perceive different drivers behind the info listed above, let’s check out three tendencies affecting social media supervisor wage expectations.
Wage expectations are reaching pre-pandemic ranges
In the course of the onset of the COVID-19 pandemic, many job seekers lowered their wage expectations in favor of stability throughout unsure instances. In line with a latest report from Glassdoor, these expectations are on the rise once more.
The amount of cash job seekers count on when searching for a brand new position has elevated 43% from first-quarter 2021 to first-quarter 2022. At the moment, job seekers predict to make 34% (or $9,253) greater than their present wage.
That quantity was nearer to $7,000 earlier than the pandemic, so there’s nonetheless some work to be executed to shut the hole. However, if this steep progress is a sign of something, it’s that these working within the enterprise and know-how sectors could also be recouping these losses sooner than anticipated.
Social media roles have gotten extra specialised
How many individuals does it take to handle a strategic presence throughout a number of social networks?
In right now’s social panorama, fairly just a few.
Client social media utilization has been steadily rising over the previous few years. Extra persons are turning to social to speak with and about companies, creating new alternatives throughout the channel. Coincidentally, this additionally creates extra work for social media groups.
A fast search on any job board will reveal a number of new titles that fall underneath the umbrella of social media administration. Every of those new roles requires their very own social media talent set, whether or not that be account administration, knowledge and analytics, content material creation or buyer care.
This improve in departmental scope has created new paths for profession development, serving to social media managers declare extra executive-level titles and better salaries.
SMMs are talking up about unfair expectations
Saying social has developed over the previous few years is like saying “water is moist” to a social media supervisor. These working outdoors of social, nevertheless, might not share the identical understanding.
SMM job descriptions are so broad and, dare I say, wild trigger higher-ups actually do not know what they wish to accomplish by being on social media.
— Vuh-suun-dher-ah (She/Her) (@ThisDhara) October 26, 2021
This disconnect has led to a number of job postings that request a full crew’s value of labor from a single individual. It’s an outdated thought of what a social media supervisor can accomplish alone, even worse when it comes with an outdated wage.
A number of established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To raised perceive the dialog at massive, we used Sprout Social’s Superior Listening device to research Tweets despatched on the subject from January 1, 2022, to August 17, 2022.
We discovered that for the reason that begin of 2022, 2,183 authors have pushed over 430,000 engagements after talking out about discrepancies between work and wage expectations for social media managers. This Tweet from @ChiThukral sums the dialog up nicely:
all the pieces a social media supervisor does: advertising, content material creation, graphic design, video modifying, neighborhood administration, technique, copywriting, buyer help and publishing on 8 channels
social media day is a reminder to offer them credit score, respect and pay them their value
— chi (@ChiThukral) June 30, 2022
Social media managers are consultants on the subject of elevating consciousness for manufacturers and causes. As they lean on these expertise to advocate for his or her profession and compensation progress, we’ll proceed to see beneficial properties in wage averages.
Get the social media supervisor wage you deserve
In the case of wage discussions, preparation is important. Gathering market-specific pay knowledge earlier than kicking off the dialog can guarantee a good negotiation course of. It’s important to know your value.
If you wish to be taught extra about your progress path within the wild world of social, take a look at this information to social media careers. We’ve bought the within scoop on seven completely different profession paths so you could find your dream job.
