Digital occasion platform 6Connex had a stable 12 months of progress in 2023, experiencing dramatic modifications in net site visitors, click-through charges, engagement, and extra. They credit score a lot of their success to content material creation on behalf of WriterAccess, Rock Content material’s content material market, and its gifted staff of industry-educated writers.
As increasingly digital occasion platforms proceed to scour for his or her place within the metaverse, on-line, and throughout the framework of firms, it turns into very important to make the most of content material creation to spice up web page rankings and viewership.
Luckily for 6Connex, their content material technique mixed with the efforts of WriterAccess’ expertise community has helped enhance their place within the competitors exponentially.
Challenges Earlier than Rock Content material
Rock Content material’s WriterAccess has been an integral a part of 6Connex’s continued progress and viewership.
Kortney Phillips, Advertising Coordinator of 6Connex, mentioned in a latest interview with Rock Content material’s staff, “Once I began [working at 6Connex] in June…the weblog content material was very high-level, prime of the funnel, and brief, roughly between 1,000 to 1,500 phrases. Whereas the content material was nice, it was not aligning with our search engine marketing technique.
We wished to realize extra authority within the occasions {industry} by offering our readers with a lot of in-depth info that they’ll use, that is the place we wanted a change. As we have been assessing how our blogs have been performing and adjusting our search engine marketing technique in order that they carry out higher, we determined to start out incorporating long-form blogs.”
The shortage of depth and size meant 6Connex may need fallen behind of their search engine marketing efforts, would they not have been capable of incorporate longer type and high-authority blogs.
Phillips and her staff determined to outsource their as soon as in-house blogs to creators on WriterAccess who have been specialists within the event-planning sphere. Whereas these blogs have been longer, it was an important transfer 6Connex needed to make to make sure their platform’s success and rating.
Fast Adjustments With Rock Content material’s WriterAccess
As a advertising skilled, making the leap towards outsourcing was pure for Phillips. She mentioned, “It was actually useful to lean on WriterAccess for content material after I was leaping into the occasions {industry} headfirst. Once I first began at 6Connex, I had KPIs to hit by publishing a lot content material a month. That is the place WritersAccess is available in.
“It was actually helpful for me to jumpstart by having that content material creation outsourced by way of different folks that have had the expertise and the data and which have executed the analysis.”
Like many professionals new to content material creation, Phillips noticed simply how daunting it was to create blogs in-house with out the assistance of an outsourced skilled staff.
Integrating key phrases, enhancing, making certain accuracy, and making certain excessive authority take fairly a little bit of time, particularly for somebody like Phillips, who wanted to give attention to 6Connex’s different initiatives and ventures.
Luckily, to Phillips’ shock and to the delight of the remainder of her staff and management, WriterAccess not solely created high-quality long-form content material however did so in the identical period of time it took to create shorter blogs.
Including 1,000 phrases to blogs with out compromising high quality may need been inconceivable with out the assistance of an outsourced staff.
Did Lengthy-Type Blogs Make a Distinction?
Lengthy-form blogs permit for extra inside and exterior linking, key phrase integration, and authoritative info. Phillips mentioned incorporating long-form blogs into 6Connex’s content material technique yielded superb outcomes. Their analytics present the next enhancements:
- Double site visitors to web sites (February 2022: 7,352 periods vs. February 2023: 14,030 periods)
- Rating #1 for KWs associated to the Metaverse house, one thing new even for 6Connex
- CTR 20% to 25%
- High quality over amount for weblog posts
As well as, Phillips shared an fascinating content material creation technique that has confirmed to achieve success in its personal proper.
The corporate already has roughly 100 weblog posts from 2022. As a substitute of repeating content material, the 6Connex staff, together with Phillips, has give you a approach to make use of these prior weblog posts to spice up their rankings much more.
Phillips mentioned, “At the moment, we’re repurposing current content material and creating long-form weblog posts which are each informative and optimized for search engine marketing.” A latest weblog publish specializing in digital vs. bodily occasions caught the eye of Phillips. She repurposed this text by including extra key phrases, inside linking, imagery, and helpful info.
By making minor modifications to the prevailing high-quality weblog publish offered by WriterAccess, Phillips was capable of rework it into an advanced model that climbed the ranks from web page 65 to web page one on Google’s SERP. This profitable end result is only one occasion of the continuing benefits that 6Connex is experiencing because of the expert staff of content material creation specialists at WriterAccess.
What Does 6Connex Assume So Far?
The corporate has continued to make the most of Rock Content material’s companies for the previous 12 months and a half. In response to Phillips, “WriterAccess was very easy to make use of from the beginning. The platform is person pleasant, you possibly can’t actually go unsuitable.”.
They used casting calls when the subject was very particular and templates to maintain content material constant. Casting calls are job boards the place writers with expertise in sure industries can pitch their abilities and apply for running a blog and different writing jobs.
“The order templates actually helped us scale our content material manufacturing with consistency, we didn’t must re-write the identical inventive transient each time. We created a brief type, a protracted type template, and a content material refresher template, so it was very nice to have that choice.”
As a newcomer, Phillips additionally appreciates Rock Content material’s quick turn-around instances, their continued help in creating love lists, exposing Philips to completely different writers, and their ease of use. From importing templates to scaling manufacturing, Rock Content material’s WriterAccess has been one of the best platform for 6Connex to create written supplies.
Future Ventures
Phillips mentioned, “If we want new content material for different matters, we’ll attain out to WriterAccess. The identical goes for our e-books, though we’ll be creating fully unique content material for these.
Writing new e-books can be one thing we plan to do sooner or later.” From e-books to weblog posts, 6Connex continues to anticipate high-quality quick work from Rock Content material’s content material creation staff. Are you additionally trying to enhance your organization’s on-line presence and appeal to a wider viewers? Observe within the footsteps of 6Connex and accomplice with Rock Content material.
Go to the WriterAccess web site as we speak and begin a free trial to expertise the advantages for your self!
