Again in 2021, Pinterest launched a brand new characteristic known as Thought Pins. Pinterest’s Thought Pins include movies or photographs grouped collectively in a format just like Instagram Tales. These pins seem within the Watch feed of the Pinterest app, nearly just like the For Your Web page on TikTok. Thought Pins are additionally displayed within the Create part of a model’s Pinterest profile.
In a press launch, Pinterest stated Thought Pins make publishing “high-quality, long-lasting, and savable content material” easy for content material creators.
“With these updates, we’re highlighting the individuals behind the content material and inspiring Pinners to observe creators and interact with the concepts they discover,” the press launch stated.
As you may see with the manufacturers beneath, Thought Pins can be utilized to inform a narrative, promote merchandise, give tutorials, and interact with customers. This is how these 10 manufacturers are utilizing Thought Pins.
10 Manufacturers Utilizing Pinterest Thought Pins
1. Fenty Magnificence
Cosmetics model Fenty Magnificence makes use of Thought Pins to advertise the model’s merchandise and showcase the model’s inclusivity. The corporate does this by displaying photographs of the merchandise and the way they appear on completely different pores and skin tones. Fenty additionally consists of movies on its pins of individuals of coloration making use of make-up and creating completely different appears.
One of many greatest issues going through the cosmetics business is an absence of inclusivity. Many individuals of coloration with darker complexions usually wrestle to search out make-up that matches or enhances their pores and skin tone. By utilizing Thought Pins to point out selection and the way POC look in Fenty merchandise, the corporate units itself other than different beauty corporations and presents itself as an answer.
2. Oh Pleasure
Life-style model and design firm Oh Pleasure is probably the most adopted account on Pinterest with 15.2 million followers. Its founder, Pleasure Cho, makes use of Thought Pins as a solution to converse on to the corporate’s viewers and provides recommendation on style and residential decor. For instance, in a single pin Cho promotes jewellery from Jared. She speaks instantly into the digicam and tells her viewers how she was in a position to coordinate the jewellery along with her outfit.
Cho then encourages the viewers to click on by her pins to see extra of her favourite Jared items and the outfits she matched them with. In different Thought Pins, Cho provides her viewers a tour of her dwelling and explains the thought course of behind her decor. This can be a nice solution to construct viewers engagement and to type a bond with viewers.
3. Meals My Muse
Meals My Muse is a foodie account that posts recipes and restaurant evaluations. The account is run by former restaurant proprietor Nadia Aidi. Whereas Aidi posts a wide range of food-related content material, she makes use of Thought Pins particularly to put up movies with step-by-step directions for various recipes.
She additionally consists of the complete recipe within the description of every pin. This sort of content material is nice for visible learners and it reveals off her experience as a chef — establishing her credibility as an knowledgeable foodie.
4. Mejuri Jewellery
Mejuri Jewellery makes use of Thought Pins to put up photographs of its jewellery items and categorize its content material by theme. In a means, Mejuri makes use of Thought Pins to create completely different lookbooks. In a single Thought Pin, for example, Mejuri creates a lookbook displaying Pinterest customers the alternative ways they will stack bracelets. One other lookbook consists of Fall 2021 developments, and one other Thought Pin makes use of photographs to point out how gold and silver jewellery will be styled collectively.
This methodology of utilizing pins reveals the jewellery Mejuri affords and provides potential consumers sensible details about how one can fashion them for any event.
5. Etsy
For its Thought Pins. Etsy leans closely into video content material that offers a behind-the-scenes look into small companies on Etsy’s web site. One Thought Pin features a sequence of clips displaying how one Etsy vendor named Tori Lynn paints and glazes a ceramic mug. One other pin is a time-lapse video of one other vendor named Veruschka changing components of their dwelling right into a workspace the place they handmake and ship out their merchandise.
Such a content material would not simply promote the merchandise discovered on Etsy, it additionally highlights the various companies and artists promoting their wares on the positioning. In doing so, Etsy attracts each potential consumers and enterprise homeowners searching for a platform.
6. Vogue Journal
Vogue Journal makes use of Thought Pins to advertise its journal cowl stars by way of candid movies from the photoshoots. The journal’s newest Thought Pin, for instance, options photographs and photographs of Serena Williams and her daughter, posing for the journal’s cowl and enjoying on a seashore. Different pins characteristic celebrities like Rihanna displaying her child bump in addition to photographs from the Met Gala.
Vogue’s Thought Pins enchantment to its viewers’s love of celebrities and style, and the pins set up Vogue as being on the heart of popular culture.
7. Bustle
Most of Bustle’s Thought Pins include repurposed content material from different platforms like YouTube, Instagram, and TikTok. This methodology is useful as a result of it provides older content material a second life on Pinterest. TikToks of celeb interviews and brief anecdotes from YouTube are regularly uploaded as Thought Pins, displaying off Bustle’s number of pop-culture content material.
8. Free Folks
Most of Free Folks’s pins begin with a video of a mannequin carrying the style retailer’s garments and demonstrating the alternative ways the clothes objects will be styled. The video is then adopted by photographs of the merchandise in numerous colours and in numerous outfits. This methodology makes all of the Thought Pins comparable and uniform, so followers know what to anticipate.
Much like Mejuri Jewellery, Free Folks additionally organizes its pins by fashion and creates a digital lookbook that showcases its clothes and accessories.
9. The Little Bazaar
The Little Bazaar is an internet retailer promoting boho-style clothes. Like most style accounts on Pinterest, all of The Little Bazaar’s Thought Pins include photographs of fashions carrying their garments. Nonetheless, some fashions are additionally prospects who submitted photographs and movies of them carrying the merchandise.
This type of user-generated content material is nice as a result of it reveals Pinterest customers how the garments look on actual individuals and it might encourage individuals to submit their very own content material as properly.
10. Lulu’s
Virtually all of Lulu’s Thought Pins include style and way of life how-to’s, resembling “The right way to Type a Corset Prime” and “How To: Macha Gin Fizz.” Nonetheless, what I get pleasure from most about Lulu’s Thought Pins is the duvet photos. Every cowl picture consists of Lulu’s emblem in addition to giant texts giving a fast rationalization of what the pin is about.
This use of Thought Pins is aesthetically pleasing, organized, and helps Pinterest customers navigate to the sort of content material they’re searching for.
Thought Pins current extra alternatives for manufacturers to get their content material on Pinterest customers’ feeds, increasing model consciousness. Nonetheless, manufacturers also needs to see these pins as an opportunity to create partaking content material that tells a narrative and gives worth.
How-to’s, lookbooks, behind-the-scenes footage, and user-generated content material are only a few examples of the various methods you possibly can incorporate Thought Pins into your advertising and marketing technique.
