Home 337 obtained a considerably sceptical response when the Subsequent 15-owned combo of Engine Inventive and vogue company ODD introduced its new moniker. 337 is the variety of individuals it employed on the outset and a few thought it won’t keep that many for too lengthy.
Can’t aid you with that however Home 337 has simply introduced its new senior line-up below CEO Phil Fearnley, a digital exec with lengthy expertise on the BBC and others. It seems a fairly sturdy line-up regardless of a lot of pretty excessive profile departures. It additionally says it’s a “collective,” reflecting a tradition of collaboration and extra civilised working practices.
Below CEO Fearnley Matt Rhodes is the CSO, Kate Kelsey is CFO, Charlie Hurrell is chief shopper officer (high swimsuit presumably, what we used to name MD) and Tayo Arewa is head of individuals.
Main artistic are Engine veteran and, earlier than that, WCRS’ Leon Jaume and Jo Moore as promoting & communications ECDs, Matt Fenn as chief design officer on expertise design; ECDs Angus Mackinnon and Zara Ineson on vogue, wellness & life-style and Kim Lawrie, head of rising expertise, on innovation.
Fearnley says: “Companies are extra difficult than they’ve ever been, and to imagine that anybody particular person on the high can know every little thing is a large mistake. In constructing Home 337 as a collective, we now have been impressed by the notion of distributed organisations, empowering decision-making and engagement all through the organisation. It’s in regards to the energy of all, not the ability of 1.”
Re-organising these items with out scary too many horses is the satan of a job and Fearnley does appear to suppose completely different from lots of his company friends. The brand new construction does mirror the necessity for artistic businesses to broaden their repertoire, specifically by majoring on buyer expertise.
He could also be silently thanking his fortunate stars that proprietor Subsequent 15’s bid for M&C Saatchi seems to be firmly in abeyance due to a collapse in Subsequent’s share worth. Placing Home 337 and the all the time feisty M&C collectively would have been a nightmare for somebody.
