Video advertising and marketing has undeniably been a dominant pressure over the previous decade.
Yearly since 2015, Wyzowl has revealed its annual video advertising and marketing report.
Now in its ninth version, the examine garnered responses from 528 contributors, comprising each skilled entrepreneurs and shoppers.
Their newest findings point out that video advertising and marketing is prospering and delivering higher outcomes for entrepreneurs than ever earlier than.
Let’s take a look at some key video advertising and marketing statistics from the analysis and analyze them for actionable takeaways.
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91% of companies use video as a advertising and marketing instrument in 2023.
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The very best ever proportion of entrepreneurs (96%) proceed to worth video as an ‘essential half’ of their content material advertising and marketing technique.
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30% of individuals lack the time to create video content material however 70% of ‘non-video-marketers’ plan to start out on-line video advertising and marketing in 2023.
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17% of video entrepreneurs mentioned they used video for the primary time in 2022.
Key takeaway:
Video stays a predominant advertising and marketing alternative, with nearly 90% of companies adopting it. Its recognition has peaked greater than any time within the earlier 9 years.
Numerous causes forestall companies from utilizing video, however the commonest problem is the scarcity of time.
Anticipating 2023, the trajectory for video utilization is on the rise. Almost all entrepreneurs at the moment utilizing video plan to proceed, and 70% of these not but utilizing video are gearing as much as embark on it.
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66% of video entrepreneurs created stay motion video in 2022.
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71% of entrepreneurs created social media movies in 2022.
Key takeaway:
Whereas social media advertising and marketing movies and explainer movies are undeniably on the forefront, the huge array of video kinds adopted by companies is really spectacular.
The general integration of video for inner processes and buyer engagement is heartening to watch.
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42% of video entrepreneurs say they spend between $0 and $500 on a mean video.
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39% of video entrepreneurs really feel video advertising and marketing is turning into costlier.
Key takeaway:
Evidently, most video entrepreneurs are leveraging the rise of cost-effective, and generally even free, video advertising and marketing channels.
Most have a tendency to spend minimally on their common video content material. But, when manufacturers resolve to take a position extra, many favor the $1k-$5k vary for every video.
Nevertheless, a singular subset of manufacturers is all the time able to allocate a heftier funds for his or her video advertising and marketing campaigns.
In a nutshell, video advertising and marketing affords a wide range of pricing choices, making it an increasing number of approachable for various sorts of companies.
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63% of video entrepreneurs say that the variety of video views is likely one of the metrics by which they measure the ROI on their video content material.
Key takeaway:
Video views are the commonest measure to find out a video’s effectiveness.
The very last thing entrepreneurs want is for his or her content material to be missed.
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96% of video entrepreneurs say video advertising and marketing has elevated consumer understanding of their services or products.
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95% say video advertising and marketing has helped them enhance model consciousness.
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91% say video advertising and marketing has helped them enhance site visitors.
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90% say video advertising and marketing has helped them generate leads.
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87% say video advertising and marketing has helped them enhance gross sales.
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87% say video advertising and marketing has elevated dwell time on their web site.
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53% say video advertising and marketing has helped them cut back assist queries.
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92% say video offers them return on their funding – one other all-time excessive.
Key takeaway:
We’ve witnessed a marked enhance in key video advertising and marketing statistics all year long.
This might be an indication that manufacturers are refining their understanding and execution of video advertising and marketing methods.
Participating customers is the following massive focus in video advertising and marketing. A latest survey signifies that actions corresponding to likes, shares, feedback, and clicks are extremely cherished.
What’s intriguing is the shift in aims as we dive deeper into the record.
Whereas foundational metrics like gross sales and buyer retention is perhaps overshadowed in video advertising and marketing, it’s presumably as a result of they’re robust to correlate and measure in comparison with direct metrics like views and likes.
Moreover, in a website as data-centric as advertising and marketing, it’s fascinating to seek out that 11% of video entrepreneurs, which is greater than 1 in 10, don’t all the time consider the ROI of their video campaigns.
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96% of individuals have watched an explainer video to be taught extra a couple of services or products.
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89% of individuals say watching a video has satisfied them to purchase a services or products.
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79% of individuals say watching a video has satisfied them to purchase a software program or app.
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91% of individuals say they need to see extra on-line movies from manufacturers in 2023.
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51% of individuals are likelier to share movies with their pals than every other kind of content material.
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Folks, on common, watch 17 hours of on-line video content material per week.
Key takeaway:
The info reveals that folks use movies loads on-line. They watch movies to study merchandise, resolve to purchase issues and share with pals.
This implies movies are important for on-line buying and needs to be a giant a part of on-line advertising and marketing.
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YouTube is essentially the most extensively used video advertising and marketing platform with 90% of video entrepreneurs trusting the world’s #1 video website.
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Solely 36% of entrepreneurs have revealed ‘stay’ video content material corresponding to stay streams on social media channels.
Key takeaway:
Outcomes point out that the upcoming 12 months will seemingly see the identical development within the platforms entrepreneurs depend on.
Mainstream video platforms like YouTube, LinkedIn, Instagram, and Fb are anticipated to stay on the forefront of video advertising and marketing plans.
Past Video Advertising..
The rise of video advertising and marketing appears unstoppable. With over 90% of people wanting extra model movies in 2023, video has develop into essential for model visibility and lead technology.
The next decade guarantees continued development and success for video advertising and marketing, making it an important model technique worldwide.
Video advertising and marketing is ever-evolving, with statistics highlighting its rising significance.
However, as everyone knows, creating compelling video content material is only one piece of the puzzle. To really maximize your advertising and marketing efforts, capturing and nurturing leads is essential.
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By integrating OptinMonster’s superior options, corresponding to exit-intent pop-ups and focused campaigns, you possibly can make sure that your video advertising and marketing efforts are complemented by a strong technique to convert viewers into loyal clients.
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Extra on Video Advertising
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