There appears to be pretty main deck-clearing train underway at IPG-owned McCann, with McCann Worldgroup world president and chief artistic officer Alex Lopez, a former Nike marketer, leaving onerous on the heels of McCann world chairman and CEO Chris McDonald.
Which implies that McCann Worldgroup world CEO Daryl Lee (above) will turn out to be McCann world CEO too. Fairly the place McCann ends and Worldgroup begins is presumably solely recognized to Interpublic insiders and pulling the 2 collectively appears smart (Worldgroup is the worldwide community of 120 or so primarily McCann companies.) Underneath its former association, turf wars regarded inevitable.
Lee, after all, is a former world CEO (lot of these nonetheless round nowadays) of IPG Mediabrands, mother or father firm of UM and Initiative. As such he might have discovered the prevailing construction at artistic company McCann needlessly sophisticated. IPG additionally owns FCB, MullenLowe and quite a few smaller outlets who might now be wanting nervously over their shoulders.
Philippe Krakowsky is the present boss of IPG and it appears to be like from the skin that he’s much less dedicated to the established order than long-serving predecessor Michael Roth. Artistic companies not name the photographs within the huge holding firms and there’s a sluggish however perceptible transfer from scores of artistic company manufacturers to far fewer, generally, as with the newly-minted Dentsu Artistic, only one.
Publicis Groupe, which has been extolling the facility of 1 for years now, nonetheless has many extra though it has lumped collectively a few of its finest US artistic expertise from the likes of Leo Burnett and Saatchi & Saatchi into New York entity Le Truc. One may marvel if the Publicis company model nonetheless has a lot salience exterior Europe the place it’s nonetheless huge in France and a stand-out performer in Italy.
WPP has merged all of its artistic companies apart from Ogilvy – nonetheless a mini-holding firm in some ways – together with VMLY&R, reportedly a robust performer within the US though extra so from VML (the digital bit) than Y&R. Ditto Wunderman Thompson elsewhere.
As shareholders demand progress, versus survival, in a post-pandemic world 2023 is prone to see extra huge adjustments.
