As we wrote in our Final Information to Video Testimonials, shoppers belief different shoppers. Subsequently, it is the opinions of different prospects that actually matter. Video testimonials provide an impactful means for purchasers to vouch to your manufacturers via an audio-visual format. This put up highlights among the higher video testimonial examples we now have seen throughout the web.
In our information, we highlighted three frequent parts that you could find in high-performing video testimonials:
- They exude authenticity
- They inform a compelling story
- They spotlight clear outcomes/advantages.
We now have thought of searching for these elements when choosing the video testimonial examples we current right here.
High 20 Video Testimonial Examples:
Slack makes use of skilled high quality movies to spotlight why its shoppers just like the crew communication app. They use actual prospects to clarify how Slack has benefited them, notably within the Covid-era.
You’ll discover within the T-Cell video testimonial instance that T-Mobiles’ Senior Technical Product Supervisor makes use of clear examples of how a identified firm can use Slack to enhance its inside communication.
Slack emphasizes the authenticity of its movies with the heading, “Inspiring tales, actual Slack prospects.” You possibly can even filter tales based mostly in your business sector and enterprise dimension. Clearly, Slack has collected numerous buyer video testimonials over the previous few years.
The accounting software program firm MYOB makes some extent of highlighting a few of its completely satisfied prospects. They spotlight completely different shoppers relying in your location.
For instance, one of many prospects highlighted in New Zealand is Lee Timutimu, founding father of the guided strolling app, Arataki. For those who select to learn the way MYOB helped him, you’ll be able to both watch his video testimonial or learn a textual content model of his story.
He briefly explains his enterprise and the way MYOB advantages it. He then makes some extent concerning the significance of ardour to his enterprise.
The video is kind of understated and doesn’t come throughout as a gross sales video for MYOB. Nevertheless, it clearly explains Arataki’s success and the way MYOB helped give Timutimu complete management over his money stream.
Monday.com shares a choice of movies from completely satisfied prospects. On this instance, varied crew members from Nissan clarify how Monday.com makes their work extra environment friendly. It’s a high-quality video specializing in how Monday.com impacts all of the completely different phases of Nissan’s automotive meeting in Smyrna, Tennessee. Clips of the audio system intersperse with automotive meeting motion and demonstrations of Monday.com in use.
Utilizing a number of folks inside one Nissan plant works effectively for a product like Monday.com, which goals to assist arrange groups and enhance communication.
Though Zoom has been a preferred communication device for a while, it has come into its personal since Covid modified the world we all know. It’s in all probability unsurprising, due to this fact, that it contains a number of video testimonial examples from high-profile shoppers.
On this instance, varied senior executives from twentieth Century Fox talk about how Zoom is now important to the studio’s profitable on a regular basis exercise. As an example, Kevin Graziadei, Director, Enterprise Relationship Administration, 20th Century Fox, talks concerning the clear advantages he sees from utilizing Zoom inside the group – “instruments which are simple to work with are nice. Instruments which are enjoyable to work with are much more uncommon.” Jeff Dow, CIO, explains how he makes use of Zoom each day and couldn’t do his job with out it. It supplies an answer that permits folks to successfully and seamlessly collaborate.
Codecademy frames its video testimonials as Learner Tales, which is a wonderful description of the content material. Every of them takes anyone who has an issue they had been in a position to resolve by studying to code, and the majority of their video is about their story. Certainly, in Christine M’s instance, it’s greater than two minutes into the video earlier than she even mentions Codecademy.
But, though assist for Codecademy may be very understated in these testimonials, it’s clear that the ideas are real. Studying to code modified Christine and the opposite testimonial makers’ lives, they usually acknowledge Codecademy’s position in that change.
Once more, the testimonial movies for Yokel Native concentrate on how the corporate helps its shoppers meet their targets. Within the above video, Mike explains how Yokel Native has helped him market his enterprise, New Look Collision Middle, in the end resulting in him having the ability to increase it.
Mike aimed to open extra areas within the Las Vegas Valley, make use of extra workers, and construct a bigger enterprise. Yokel Native’s resolution centered on restructuring New Look Collision Middle’s web site, guaranteeing the corporate confirmed precisely within the native search ecosystem. This resulted in development in natural site visitors. They then centered their consideration on lead era and conversion from the brand new incoming site visitors. The end result was a contented buyer who advised all people about Yokel Native’s efficiency.
As with many of those testimonial video examples, Mike’s video was shot onsite at his enterprise. Seeing New Look Collision Middle in operation makes it clear that Mike isn’t simply an actor regurgitating a scripted story. It’s simple to see him doing what he does each day at work.
Dropbox shares a set of movies exploring how its prospects have managed to make sensible use of the cloud storage platform. These are high-quality movies the place customers clarify how Dropbox has benefited their enterprise.
Everyone is aware of Lonely Planet and being travel-focused offers many alternatives to extend the visible enchantment of this testimonial video. They might not have any extra crucial use for Dropbox than anybody else, however they’ll actually make it look extra interesting purely due to the areas used within the video.
Google Adverts has a bit it calls Success Tales. One of many tales it options focuses on a startup, Princess Polly.
Google has given every buyer a web page containing a mixture of textual content and a video. The marketing campaign’s targets, method, and outcomes are highlighted close to the highest of the web page, and a quote from an organization consultant emphasizes the advantages of shopping for Google Adverts.
Princess Polly’s video stresses the advantages the startup gained from buying paid advertisements. It isn’t simply puff, nevertheless. Fairly Polly’s Head of Efficiency explains how she makes use of Google Adverts to make sure the corporate’s advertisements are seen and enhance their conversion alternatives. As well as, she explains Princess Polly’s technique when utilizing Google Adverts.
Australian well being and health marketing consultant and cell private coach Lori Cucinotta understands that even comparatively small organizations can profit from utilizing video testimonials. As these movies are from individuals who practice with Lori, she has in all probability filmed them herself throughout a coaching session. In consequence, they lack among the pizazz and excessive technical high quality of among the extra professionally shot video testimonial examples on this put up however seem like real testimonials from the guts from Lori’s happy shoppers.
Inga, the Director of International Advertising and marketing at Belkin Worldwide, options in a testimonial video the place she talks about working with Direct Brokers. Direct Brokers’ in-house inventive studio, DCL, created the video.
You possibly can discover the skilled manufacturing of this video by the number of pictures it makes use of within the 60-seconds video, together with on-screen quotes on the acceptable place.
This video includes a younger couple who labored with Seattle Actual Property Agent and Dealer Zach McDonald and his McDonald Actual Property Group to purchase their house in Seattle. That is quantity 18 in a sequence of Seattle Actual Property Agent shopper testimonials, so these clearly work for the true property firm.
It’s easy, with the couple at house discussing why they appreciated working with Zach (who is clearly current judging by the dialogue). The video (which is professionally produced by Freestyle Manufacturing) switches between two digicam angles to maintain viewers’ curiosity.
Celtra helps manufacturers and companies rework digital promoting workflow and collaboration, supercharge manufacturing groups, and ship efficiency branding at scale, making it very a lot a B2B firm. It’s Unilever’s world companion for Artistic Automation.
This video testimonial reveals how Celtra’s Artistic Administration Platform helps Unilever handle the complexities of digital advert manufacturing and grasp nice inventive.
It options a number of managers inside Unilever’s advertising crew, together with Sherlyn Loh, International Model Supervisor, Pond’s, and explains how Celtra helped the multinational enhance its advertising effectiveness.
Specialist video firms have created lots of the testimonial movies highlighted on this put up. Nevertheless, on this case, a video manufacturing firm shares a testimonial from one in every of its completely satisfied shoppers, Spigit.
Unsurprisingly, Yum Yum Movies created this buyer testimonial, however that doesn’t make it any much less real. Within the video, Duncan Cheung (Spigit Director) discusses working with Yum Yum Movies, suggesting the advantages of together with good video content material in your advertising campaigns.
At over 5 minutes lengthy, this can be a specialist and extra in-depth testimonial video than most. Nevertheless, it targets B2B firms after specialist good manufacturing software-based options. For those who aren’t within the business, you in all probability aren’t fascinated with ViTrox Company’s V-ONE, however it could be excellent for these corporations that want machine-to-machine processing.
Dove employed GENUINE: The Actual Individuals Firm to make a video for its bathe foam. That is technically an promoting video for Dove, but it surely additionally doubles up as a testimonial video. GENUINE makes some extent of discovering actual folks, non-actors, to be in advert campaigns for large manufacturers. On this case, Molly Burke is a sight-impaired artist who tried out and appreciated Dove’s bathe foam as a physique wash.
Whereas we now have primarily checked out buyer testimonial movies on this put up, many manufacturers additionally share worker testimonial movies. For instance, Motorola did this to indicate what makes Motorola Options an incredible office.
This video options workers and the corporate’s CEO highlighting what units Motorola Options aside as a spot with a contented and happy workforce.
AmeriSave Mortgage Company sees the good thing about sharing buyer testimonial movies, as they’ve fairly a range on YouTube. This one highlights a single mom, Christine, who labored with AmeriSave to refinance the mortgage on her New Orleans house. She claims that by doing so, she saved a whole lot of {dollars} a month which allowed her to repay debt.
Tens of millions of shoppers use Amazon Net Companies (AWS) for his or her cloud computing must decrease prices, turn out to be extra agile, and innovate sooner. So, Autodesk constructed a data-centric safety platform that collects, centralizes, processes, and responds to configuration adjustments in almost real-time by leveraging AWS companies.
This can be a B2B testimonial video the place Anmol Misra, Senior Director of Infrastructure Safety at Autodesk, discusses the benefit with which the corporate might work with AWS to construct its safety platform.
This video combines testimonials from a choice of prospects, specializing in what Limeade has accomplished for them. Limeade is an worker expertise software program firm that helps construct nice locations to work. The Limeade platform unifies worker well-being, engagement, and inclusion options with high-quality communications capabilities.
Limeade has edited this to be longer than most buyer movies however makes use of a choice of Limeade shoppers so as to add selection and to exhibit a spread of use circumstances for the Limeade platform.
That is an instance of the way you don’t should be a big firm utilizing professionally made movies from identify prospects to profit from sharing testimonial movies. EcomGraduates designs and develops high-performance eCommerce web sites for companies, lots of whom are comparatively small. The builders embody a set of self-shot testimonial movies on their website from completely satisfied prospects.
On this case, George, the founding father of Strips, offers a shout out to EcomGraduates. The video doesn’t inform us a lot about George (or Strips), however he comes throughout as enthusiastic and grateful for the work EcomGraduates did on his on-line retailer.