Los Angeles is known for its stars. Not simply conventional celebs like actors and musicians anymore, but in addition a more recent kind of star — social media influencers.
For companies specializing in influencer advertising, a sensible enterprise transfer can be to maneuver your workplace to the leisure capital of the world. Listed here are 14 nice influencer advertising companies which have achieved simply that. A few of them are primarily based solely in Los Angeles, whereas others have a number of places of work in america and/or different components of the world too. One factor that all of them have in frequent, although, is their monitor document for launching profitable campaigns.
14 of the Greatest Influencer Advertising and marketing Companies Shining in Los Angeles:
14 of the Greatest Influencer Advertising and marketing Companies in LA
Ubiquitous is on a mission to create long-term partnerships for influencers in addition to manufacturers. They’ve labored with hundreds of influencers on YouTube, TikTok, and Instagram and helped tons of of companies to handle thousands and thousands of {dollars} in advert spend. A number of the manufacturers that they’ve helped embody Disney, Amazon, and Netflix. In some situations, they’ve managed to double shoppers’ engagement charges.
Their strategists will work with you to determine your audience, most important targets, and greatest social networks earlier than they flip their consideration to crafting your technique. From the primary level of contact to ongoing communication, they’ll handle all of the phases and steps.
Key providers and options embody:
⭐ Creator outreach
⭐ Actual-time efficiency metrics
⭐ High quality management
⭐ Deal negotiation
For Influencers: In case you are searching for companies to characterize you click on right here.
For people who desire micro-influencers over well-known celebs, there’s inBeat Company – one of many greatest micro-influencer companies for D2C manufacturers, cellular apps, and client packaged items. They’ve collaborated with hundreds of influencers on TikTok and Instagram, however are very selective over creators and work with solely the highest 2%.
From unboxing movies to testimonials, they will create varied kinds of content material to your influencer advertising campaigns. They will additionally run an influencer-centric focus group that will help you achieve insights earlier than you launch a brand new marketing campaign. Along with influencer advertising, in addition they deal with paid promoting and like to mix the 2.
They’ve a number of places of work in North America, Europe, and Southeast Asia.
Key providers and options embody:
⭐ UGC manufacturing
⭐ Competitor analysis
⭐ Reporting and analytics
For Influencers: In case you are searching for companies to characterize you click on right here.
In the event you particularly wish to work with TikTok influencers , make sure you try inCast — an official TikTok accomplice and company that’s trusted by manufacturers like Uber, BMW, and Visa. They’ve labored with hundreds of micro influencers and key opinion leaders (KOLs) internationally serving to their shoppers to spice up model consciousness, gross sales, and progress.
Considered one of their distinctive promoting propositions is that in addition they provide self-managed campaigns. In the event you desire a extra hands-on method, this self-serve answer is usually a good place to begin.
Along with Los Angeles, in addition they have an workplace in São Paulo, Brazil.
Key providers and options embody:
⭐ Actual-time, automated influencer advertising experiences
⭐ Marketing campaign and content material administration
⭐ World methods
For Influencers: In case you are searching for companies to characterize you click on right here.
Small and medium-sized companies can try Influencer Hunter. They include a bunch of progress entrepreneurs united by their objective to assist manufacturers construct their affect by influencers. Whereas their objective is to make influencer advertising extra accessible to smaller companies, they’ve labored with firms of all sizes and their shopper listing consists of main manufacturers like Monster, Honda, and Dermalogica as properly.
To assist them with their mission, they provide totally customizable campaigns that can slot in along with your advertising plan. On high of that, in addition they have an intensive digital community (their search engine has greater than 100 million influencers). One disadvantage, although, is that they work solely on Instagram, YouTube, and TikTok.
Key providers and options embody:
⭐ Analytics and reporting
⭐ Outreach and negotiations
⭐ Paid campaigns
⭐ Gifting campaigns
For Influencers: In case you are searching for companies to characterize you click on right here.
IMA is a full-service influencer company that may handle campaigns from the start to the very finish. Not solely can they assist with all of the phases, however they’re additionally snug working with an extended listing of channels. They cowl all the primary social media channels in addition to different much less mainstream channels similar to Weibo, WeChat, and Snapchat, making them a terrific selection in case your audience is situated principally in Asia.
That is made potential by the truth that they don’t characterize any influencers. As an alternative of getting to show to an current community, they’re blissful to seek out the right influencer for each new marketing campaign. Their database has greater than 19 million influencers and so that you’re sure to seek out the precise match.
Along with Los Angeles, in addition they have places of work in Europe, the UK, South America, and Asia.
Key providers and options embody:
⭐ Influencer search
⭐ Content material tips
⭐ Paid social
⭐ In-depth reporting and analytics
For Influencers: In case you are searching for companies to characterize you click on right here.
Based greater than a decade in the past in 2011, HireInfluence is an award-winning influencer advertising company that has partnered with family names like Microsoft, MTV, and Oreo. For instance when MTV approached them to market their latest assortment, Capsule Assortment, they referred to as in 9 of the high influencers on Instagram and TikTok to fashion completely different seems. The end result — over 16 million impressions.
They describe themselves as a crew of “expertise makers, strategic thinkers, pattern shapers, innovators, and analysts”. By crafting inventive campaigns, they narrate model tales and ship immersive experiences that assist their shoppers to succeed in new heights. As for the expertise that they use, all influencers are correctly vetted through the use of tech and considering varied elements like previous work, engagement, and viewers pursuits.
Along with Los Angeles, in addition they have places of work in Houston and New York Metropolis.
Key providers and options embody:
⭐ Inventive expertise sourcing
⭐ Paid media
⭐ Marketing campaign analytics and reporting
⭐ Onsite model occasions
For Influencers: In case you are searching for companies to characterize you click on right here.
In the event you function within the B2B sector, you may try Influicity. They’re an influencer-first, fashionable media and advertising company that makes use of the facility of influencer advertising to create loyal model communities. Along with creator-made content material, they will additionally produce varied different kinds of content material together with white papers, weblog posts, and brand-anchored podcasts.
Considered one of their key traits is that their choices are primarily based on knowledge. By taking the time to sift and analyze knowledge, they will determine the influencers that align along with your model’s particular targets the perfect.
In accordance with their web site, 80% of their shoppers have labored with them for over 4 years. What’s arguably much more spectacular is their shopper listing which incorporates names like Shopify, Warner Bros. Footage, and Common Music Group.
Along with Los Angeles, they’ve a number of different places of work throughout North America.
Key providers and options embody:
⭐ Paid media
⭐ search engine optimisation
⭐ Media shopping for
MoreInfluence makes use of influencer advertising methods to assist manufacturers attain their goal audiences. Considered one of their distinctive options is that they’re “influencer agnostic”. They don’t characterize or handle any influencers. Because of this after they recommend influencers to your marketing campaign, they haven’t any hidden, self-serving agendas. As an alternative, they let your curiosity information them. In brief, authenticity is considered one of their most important driving forces.
After influencers have been recognized and authorized, they’ll additionally allow you to with content material approval earlier than your content material will get posted to the social media pages of the influencer. Then, to measure the success of posts and campaigns, in addition they implement a data-driven, inner analytics course of.
Along with Los Angeles, in addition they have places of work in Boston, Massachusetts and Eatontown, New Jersey.
Key options and providers embody:
⭐ Contract negotiation
⭐ Influencer relations
⭐ Content material tips
⭐ High quality assurance
⭐ Information and reporting
⭐ Paid social
For Influencers: In case you are searching for companies to characterize you click on right here.
From automotive to leisure to vogue, Open Affect is principally open to working with any business. What’s extra, they will additionally work throughout all the primary social media platforms, together with TikTok.
They affectionately discuss with themselves as your “marketing campaign co-pilot” and have helped to steer a number of the largest manufacturers like Amazon, Pepsi, and Goal to newer heights. For instance, for Goal they managed to create almost 21,000 engagements and over 4 million impressions.
One of many instruments that they use to raise your model is refined AI algorithms. This fashion, they will uncover traits and patterns ready to be explored.
Along with Los Angeles, in addition they have a lot of different places of work throughout the US in addition to in London, Milan, and Hong Kong.
Key providers and options embody:
⭐ Model analysis
⭐ Inventive technique
⭐ Images and videography
⭐ Sturdy analytics and reporting
Key Options: Search/Discovery, Content material Assessment, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery,
Channels: Instagram, Fb, Twitter, YouTube, Pinterest, Snapchat, Blogs
Vampped is without doubt one of the main influencer advertising companies in LA and has labored with names like Harley-Davidson, Bumble, and Puma. Their crew of producers focus on influencer strategic planning, social campaigns, and experiential advertising.
They use a four-step course of, beginning with defining the social mission. As soon as they’ve a deep understanding of the duty and desired outcomes, they shift their consideration to deciding on the social platforms and format. Solely after they know the targets and artistic route do they begin to create marketing campaign content material.
For instance, when Harley-Davidson turned to Vampped to generate model consciousness by an occasion and authentic influencer-generated content material (IGC), they invited hundreds of influencers to their pop-up expertise. The end result — almost 10 million impressions and a attain of over 5 million.
Key providers and options embody:
⭐ Video content material manufacturing
⭐ Influencer methods
⭐ Occasions
Be Social is a digital communications firm that focuses on influencer advertising or, to make use of their very own phrases, they’re “an awareness-building powerhouse”. Based mostly in LA, they boast thousands and thousands of influencers of their community and might provide expertise administration providers to aspiring influencers too. Add to that the relationships they’ve with their media companions and so they’re completely geared up to assist your model create that consciousness that it deserves by print and different digital channels too.
Their crew may help you with influencer casting to knowledge evaluation and all the things in between. They work throughout all the primary social media channels, together with TikTok, and may provide social media administration consulting that will help you get your model in tip-top form for influencer advertising.
On high of making on-line experiences, they’re additionally skilled at placing collectively offline occasions that provide a recent perspective. This fashion, you may interact with shoppers in particular person too.
Along with Los Angeles, in addition they have an workplace in New York Metropolis.
Key providers and options embody:
⭐ Experiential advertising
⭐ Paid advertising
⭐ Media relations
⭐ Social media administration
TOP is a full-service international advertising company that has served a variety of industries together with B2B, tech, and client packaged items. On the core of TOP’s philosophy is to drive measurable outcomes. As they put it on their LinkedIn web page, data-driven pondering is of their DNA.
Included of their core providers is influencer advertising. Whether or not you like nano influencers over mega stars, their proprietary community has all kinds of influencers. As a matter of reality, they advocate that you just work with a number of influencers to be able to attain extra focused audiences. Along with knowledge, emotional engagement is essential. Their crew of in-house strategists, writers, and designers will craft digital belongings which have an emotion-driven narrative which they’ll then share with their international influencer community.
In the event you desire a extra hands-on method, in addition they embody influencer advertising coaching along with full-service campaigns.
Along with Los Angeles, they’ve places of work in a number of different cities throughout North America in addition to an workplace in London.
Key providers and options embody:
⭐ Branding
⭐ Public relations
⭐ Copywriting
⭐ Digital advertising
In the event you particularly wish to make a mannequin the face of your influencer marketing campaign, you may attain out to Runway Affect. As their title suggests, they focus on working with mannequin influencers to advertise locations and high-end manufacturers, venues, and merchandise. They’ve labored with a lot of vogue labels as you’d count on, however their providers aren’t restricted to this business and so they’ve additionally partnered with the likes of Heineken, Lexus, and Google.
As they’re a digital advertising company, they will additionally create varied different kinds of social media campaigns. Plus, not solely have they got entry to a community of lovely fashions, but in addition beautiful areas. Talking of location, whereas they’re primarily based solely in LA, journey performs an essential position of their enterprise. They actually make an effort to rearrange face-to-face conferences and make it their mission to determine private relationships with their expertise roster.
Key providers and options:
⭐ Influencer identification
⭐ Contract negotiation
⭐ Content material manufacturing
⭐ Social media administration
Life-style manufacturers can try Principally Sunny. They’re a data-driven influencer advertising company that’s on a mission to humanize manufacturers. To do that, they rely lots on visible storytelling and work with expertise on Snapchat, YouTube, Fb, and Instagram. Along with social media influencers, in addition they work with way of life bloggers.
Considered one of their distinctive options is that they use AI and machine studying to assist with influencer discovery. This fashion, they will analyze hundreds of information factors to determine influencers who’ve already established a relationship along with your audience. In brief, this tech provides them significantly better perception into what the true identification of the influencers is to seek out the perfect match.
Along with Los Angeles, in addition they have an workplace in New York Metropolis.
Key providers and options embody:
⭐ Content material creation
⭐ Media partnerships
⭐ Digital PR
⭐ Paid social
⭐ Reporting
