As one probably the most cosmopolitan capitals the world over, London is the proper place to seek out an influencer advertising company that may assist you to achieve your particular goal market. Whether or not you wish to work with micro influencers and smaller social channels or desire to go massive with mega celebs on TikTok, you’ll discover an company for your enterprise objectives.
We’ve taken the freedom to start out along with your homework and searched the online for the most effective influencer advertising businesses with an workplace in London. Listed below are 14 businesses that can give your model the royal remedy that it deserves. Plus, a lot of them additionally supply an array of different digital advertising providers which means you could maintain all the pieces in home.
High Influencer Advertising and marketing Companies in London to Make Your Model King on Social:
Main Influencer Advertising and marketing Companies in London
Moburst is among the main 55 influencer advertising businesses and the brains behind award-winning campaigns for international manufacturers comparable to Samsung. From drafting briefs to reporting and all the pieces in between, their influencer advertising specialists can handle all the important thing steps concerned. Additionally they have a robust community of influencers that work with varied product classes.
One of many advantages of working with Moburst is that they will additionally repurpose influencer-generated content material (IGC). This added service could make the method extra reasonably priced.
Plus, that can assist you stretch your advertising {dollars} even additional, in addition they embody real-time optimization of their seven-step course of. They’ve a gaggle of information scientists at hand to uncover alternatives value exploiting, check, and implement modifications shortly primarily based on what the testing revealed.
Along with London, in addition they have workplaces in New York Metropolis, San Francisco, and Tel Aviv.
Key providers and options embody:
- 💷Product consulting
- 💷Social media administration
- 💷App retailer property
- 💷Video manufacturing
For Influencers: In case you are in search of businesses to signify you click on right here.
Equally to Disrupt, Fanbytes focuses on youthful goal audiences, extra particularly Gen Z customers. Together with TOP Company, they’re one of many high advertising businesses for millennials and Gen Zers and have helped names like Nike, Samsung, and Burger King attraction to youthful audiences. In actual fact, even different main social media businesses have turned to them for assist with their consumer’s campaigns. When Coolr wanted a method to assist their consumer Burger King attraction to the tastes of youthful diners, they created a “Conspiracy Problem” TikTok marketing campaign. The consequence — an engagement price of almost 17%. Not solely that, however in addition they exceeded the goal set for views by 15% all within the span of lower than two weeks.
They’ve helped a whole lot of different manufacturers and collaborated with 10 instances extra influencers. Not solely will they introduce you to probably the most appropriate influencers of their award-winning community, however their group may also give you distinctive artistic angles. Then, to optimize your influencer-generated content material, in addition they have an in-house group of paid social specialists. As all their marketing campaign activations get run by way of their platform, influencer and content material approval is far quicker.
Along with TikTok, in addition they work throughout all the opposite most important go-to platforms of Gen Zers — YouTube, Snapchat, and Instagram.
Key providers and options embody:
- 💷Social listening
- 💷Efficiency advertising
- 💷A/B testing
For Influencers: In case you are in search of businesses to signify you click on right here.
In case your potential clients spend most of their time on Instagram, be sure you try The Goat Company. Rated as one of many main Instagram influencer advertising businesses together with Moburst, Audiencly, Kairos Media, and EngageHub, they’ve additionally been recognized by Adweek as Europe’s quickest rising company.
Within the eight years that they’ve been in enterprise, they’ve partnered with a whole lot of manufacturers. Along with Instagram, in addition they use YouTube, TikTok, Snapchat, and plenty of different social media channels to share their end-to-end campaigns.
One in all their distinctive promoting propositions is that their company is powered by influencers. Additionally they mix distinctive efficiency information collected of their CRM with real-human relationship administration.
Along with London, in addition they have an workplace in New York Metropolis.
Key providers and options embody:
- 💷Paid social
- 💷Content material manufacturing
- 💷Social media administration
- 💷Paid social
For Influencers: In case you are in search of businesses to signify you click on right here.
Should you particularly wish to use video content material in your influencer campaigns, be sure you try Socially Highly effective. They’re rated as one of many finest video manufacturing corporations and have labored with a few of the greatest manufacturers together with names like Sensodyne, Evian, UberEats and plenty of extra.
What makes them such an ideal selection for influencer content material is that the influencer advertising area was their birthplace and so they’ve advanced because the trade has grown. Because of this their social scientists, as they prefer to name them, have a deep understanding of the nuances concerned. Plus, in addition they work on all of the channels together with social media platforms like Twitch, WeChat, and LinkedIn that different influencer businesses usually exclude. As they prefer to put it, they go wherever consideration goes.
Along with London, in addition they have workplaces in New York, Dubai, and Beijing.
Key providers and options embody:
- 💷Social video and content material manufacturing
- 💷Paid media
- 💷Social commerce
- 💷Neighborhood administration
For Influencers: In case you are in search of businesses to signify you click on right here.
Whereas some influencer advertising businesses imagine in power in numbers, inBeat Company prefers to be selective in the case of their expertise roster and have labored with about 15,000 influencers thus far. The rationale for that is that they select to work with solely the highest 2% of influencers on TikTok and Instagram. Add to that the truth that they follow micro influencers and you may look ahead to actual engagement.
Whereas they like to companion with micro influencers, they will create varied kinds of content material inside two weeks. For instance, when Nordstrom partnered with Wildfang to create non-binary clothes, over 150 content material property had been created for the marketing campaign. The consequence — greater than 4 million impressions.
Along with London, in addition they have a number of workplaces all the world over.
Key providers and options embody:
- 💷Consumer-generated content material manufacturing
- 💷Paid promoting
- 💷Focus teams
For Influencers: In case you are in search of businesses to signify you click on right here.
Kairos Media is among the main social media advertising businesses within the UK and boasts main international manufacturers like Pizza Hut, Heinz, and Krispy Kreme. Included of their checklist of providers is influencer advertising. In actual fact, that’s the place they began once they shaped over 5 years in the past. All the opposite providers that they’ve added are constructed round influencer advertising.
For instance when Heinz approached them for a marketing campaign, they focused macro influencers on Instagram and Twitter. The consequence — over 1,200 influencer posts that generated 55 million impressions.
Along with London, in addition they have an workplace in Manchester.
Key providers and options embody:
- 💷Content material manufacturing
- 💷Social technique
- 💷Paid media
For Influencers: In case you are in search of businesses to signify you click on right here.
When Audiencly first began in 2018, that they had a really particular area of interest — gaming. Quick-forward 5 years and so they’ve additionally made a reputation for themselves in life-style advertising. Whereas they’re extra particular concerning the industries that they serve, they’re comfortable to work with corporations of all sizes utilizing Instagram, YouTube, TikTok, Fb, and Twitter as channels.
Close to their influencer advertising providers, they use a predefined seven-step course of. All the things will get kicked off by defining KPIs and objectives. After they’ve matched the appropriate influencers to your goals, goal market, and marketing campaign technique, they’ll additionally share detailed reporting.
On high of serving to manufacturers with influencer advertising, in addition they embody influencer expertise administration for influencers. They’ve over 5,000 gaming influencers and life-style content material creators of their roster.
Along with London, in addition they have two workplaces in Germany.
Key providers and options embody:
- 💷Social media advertising
- 💷Paid media
- 💷TikTok adverts
For Influencers: In case you are in search of businesses to signify you click on right here.
EngageHub is a world, full-service artistic company that makes a speciality of creating socially powered campaigns. A method that they do that’s by utilizing influencers. Up to now, they’ve delivered over 1,000 international influencer advertising campaigns for in style style retailers like H&M.
They’ll fortunately sort out all the weather concerned and are open in the direction of working with influencers of all sizes. For instance when H&M most popular to make use of macro influencers, they casted eight of the main style Instagram influencers within the UK. Collectively, that they had a following of over 2.5 million and a attain of almost half one million. To seize the essence of H&M’s clothes vary, they opted for a brunch theme. Not solely did they handle all of the logistics, but additionally put up manufacturing. The outcomes — over 30,000 engagements in simply three days. Plus, almost all the feedback had been optimistic.
Along with London, in addition they have workplaces in Manchester and Dublin.
Key providers and options embody:
- 💷Social technique
- 💷Paid media
- 💷Social commerce
- 💷Social media advertising
For Influencers: In case you are in search of businesses to signify you click on right here.
Based over a decade in the past, Open Affect is among the leaders in influencer advertising within the UK. Not like lots of the different influencer businesses that follow solely various industries, Open Affect is way more open and has served an extended checklist of industries together with meals and beverage, shopper items, and journey. They’re additionally platform-agnostic and can let your finest pursuits information them as a substitute of the opposite method round.
They dub themselves as a “marketing campaign co-pilot” that may handle all of the points concerned. That stated, they firmly imagine for creator advertising to be efficient, it must depend on extra than simply artistic considering and for that cause in addition they use subtle tech for varied duties. Their campaigns are extraordinarily strategic and leverage superior AI algorithms to take your model to the following stage.
Along with London, in addition they have various different workplaces throughout the US in addition to in Milan and Hong Kong.
Key providers and options embody:
- 💷 Model analysis
- 💷 Artistic technique
- 💷 Pictures and videography
- 💷 Analytics and reporting
Key Options: Search/Discovery, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery,
Channels: Instagram, Fb, Twitter, YouTube, Pinterest, Snapchat, Blogs
If you’d like TikTok to be your go-to platform, you may try Home of Entrepreneurs, one of many finest TikTok influencer advertising businesses created by previous TikTok workers and companions. They label themselves as a “success-driven TikTok advertising company” and focus solely on this platform.
As for the industries that they serve, they’ve a confirmed monitor report of working with apps. Whether or not it’s to decrease your value per set up, enhance your conversion price, or entice extra installs, they will help with all of it. For instance, for Freetrade, a UK inventory buying and selling firm, they partnered with six TikTok micro influencers that managed to generate a conversion price of almost 7%.
They will create influencer advertising marketing campaign methods from scratch by maintaining your goal market, model’s persona, and objectives in thoughts. This technique would be the foundation on which your marketing campaign is constructed.
To do that, they comply with a three-step course of. First they plan. Then, they analysis. Final, they brainstorm creatives and choose the influencers.
Key providers and options embody:
- 💷Paid social providers
- 💷TikTok Advertisements administration
- 💷TikTok enterprise profile content material
For Influencers: In case you are in search of businesses to signify you click on right here.
IMA is a full-service influencer company that may deal with campaigns from begin to end. Not solely do they oversee all phases of the method, however in addition they work with a broad vary of channels. These channels embody all main social media platforms, in addition to much less conventional ones comparable to Weibo, making them a superb selection if a lot of your potential clients are primarily based in Asia.
What’s extra, they don’t signify any influencers, which means you don’t have to make use of an current community. In actual fact, IMA is comfortable to seek out the proper influencer for every marketing campaign with their database boasting over 19 million potential influencers!
Along with London, in addition they have workplaces in Europe, the US, South America, and Asia.
Key providers and options embody:
- 💷 Influencer search
- 💷 Content material tips
- 💷 Paid social
- 💷 In-depth reporting and analytics
For Influencers: In case you are in search of businesses to signify you click on right here.
European style manufacturers can try Remedy Media. Based in 2014, they’re an award-winning influencer advertising company that works with micro and mid-tier influencers. They’re additionally licensed by the IAB as a professional influencer advertising companion.
Up to now, they had been concerned in additional than 20,000 activations and have an extended established community of style and life-style micro influencers to which they will flip to for future tasks. Whereas they describe themselves as devoted style specialists, they’re additionally comfortable to work with labels within the life-style, magnificence, and homeware area of interest.
Along with an workplace in London, Remedy Media additionally has workplaces in Germany and Sweden the place their headquarters are additionally situated.
Key providers and options embody:
- 💷Information-driven technique
- 💷Steady optimization
For Influencers: In case you are in search of businesses to signify you click on right here.
TOP (quick for check, optimize, carry out) is a full-service advertising company with a large international presence. From finance to meals, they’ve labored with an array of sectors.
One in all their distinctive traits is their emphasis on information. Creating measurable outcomes is the secret for them.
Along with influencer advertising, in addition they deal with branding, artistic, and public relations. In actual fact, they like to create built-in advertising campaigns in order that the true energy of influencer advertising will get unlocked. Close to their influencer advertising providers particularly, they’ve a proprietary community that embody influencers of all sizes. All their influencers are screened beforehand and solely those which have a real curiosity in your model and its providing shall be assigned to your mission.
Along with London, they’ve workplaces in a number of different cities throughout North America.
Key providers and options embody:
- 💷Influencer advertising coaching
- 💷Market analysis
- 💷Model technique
- 💷Full service PR campaigns
In case your target market is usually youthful audiences, be sure you try Disrupt. Based mostly solely in London, they’re a purpose-driven influencer advertising and paid social company that’s run by a group of influencers and “social natives”. Collectively, they narrate culturally related tales to assist land their shoppers the eye they deserve on all the key social platforms together with Snapchat, Pinterest, and TikTok.
To assist them do that, they use information to foster robust relationships with creators. On high of influencer choice and relations, they will additionally assist with marketing campaign administration and reporting.
No problem is simply too massive for them, not even getting Gen Z customers involved in a museum. And, their work has been awarded. It’s particularly their use of finances and the power to combine campaigns throughout a number of channels which were praised.
Key providers and options embody:
- 💷Content material advertising
- 💷Paid social
- 💷Social media administration
For Influencers: In case you are in search of businesses to signify you click on right here.
