MobileAction is delighted to share the excellent achievements of the highest performers on US App Retailer person acquisition for Well being & Health Apps. This compilation highlights apps which have excelled in cell visibility, encompassing each paid and natural channels.
Main the way in which is MyFitnessPal, celebrated for its distinctive ASO scores in person acquisition. Following carefully is Fitbod, demonstrating profitable metrics derived from efficient natural and paid methods. Securing the third place isBodyFast, showcasing a various vary of energetic and profitable advert creatives and incomes the highest Advert Intelligence rating. Peloton additionally earned a well-deserved spot on the listing as they generated a exceptional Apple Search Adverts rating by leveraging a number of advert placements.
Let’s discover the standout achievements and methods which have propelled these prime apps forward of the competitors.
MyFitnessPal: Calorie Counter
- With a formidable complete of over 27,000 key phrases attaining natural rankings, 565 of those key phrases ranked #1. This success contributes to their commendable ASO Rating, the very best for the Well being & Health class. Notably, a good portion of their natural downloads originates from a choose set of 15 key phrases, constituting over half of their general natural site visitors. Moreover, their branded key phrases play a pivotal position, being the first supply of greater than 50% of their natural site visitors.
- They’re presently working search outcome advertisements for over 11,000 key phrases, and greater than 4,500 of those key phrases exhibit a excessive impression of over 20%.
- Prior to now month, they’ve executed a complete promoting marketing campaign, producing a complete of 88 video-format advertisements that had been strategically distributed throughout 4 advert networks. Of their US storefront, they’re dedicated to localization by creating 25% of their advertisements in Spanish. This bilingual strategy is geared toward fostering higher person engagement and reaching a extra numerous viewers.
Fitbod Fitness center & Exercise Planner
- They’ve efficiently earned natural rankings for over 4,500 key phrases, and amongst them, 104 boast a search rating exceeding 40. Their downloads primarily come from roughly 40 key phrases, showcasing their knack for relevance throughout quite a lot of search intents.
- They presently run search outcome advertisements for 989 paid key phrases, with 55 of them having a search rating increased than 40. This means a stable efficiency in concentrating on key phrases that carry vital search intent and relevance.
- Over the previous month, they’ve actively ran 368 advertisements, using each video and picture codecs throughout 4 distinct advert networks. Their promoting technique uniquely combines the app’s UI parts with real-life footage to boost the effectiveness of conveying the app’s core worth. This strategy goals to offer customers with a complete and interesting understanding of the app’s options and advantages.
BodyFast: Intermittent Fasting
- BodyFast ranked organically for over 4,000 key phrases, with 116 of them having a search rating of 40+. A good portion of their natural downloads originate from 35 key phrases. An attention-grabbing facet is that their main sources of natural site visitors embody their competitor’s model key phrases.
- Inside the final month, they’ve actively launched 316 advertisements in video, picture, and banner media codecs.
InPulse – Coronary heart Charge Monitor
- They’ve achieved natural rankings for over 5,700 key phrases, with 197 of them boasting a search rating surpassing 40. The vast majority of their natural downloads come from 32 particular key phrases, and greater than 60% of those downloads are generated by their very own model key phrases. This underscores the numerous affect of their model presence on the natural site visitors they appeal to.
- They’re presently working search outcome advertisements for over 1,200 key phrases, and amongst them, 342 key phrases are producing impressions exceeding 20%. Along with their default product web page, they’ve launched a customized product web page designed particularly to focus on and promote a selected function that the app affords.
- Within the final month, they’ve created and ran 197 advertisements by 5 completely different advert networks. These advertisements, offered in each video and banner codecs, prominently function real-life footage to emphasise the app’s sensible purposes and spotlight appropriate utilization situations.
Flo Interval & Being pregnant Tracker
- They’ve achieved natural rankings for over 16,000 key phrases, securing the first spot for 268 of them. Amongst these, 18 key phrases stand out with a exceptional search rating exceeding 80. Their natural downloads primarily originate from 26 key phrases, overlaying model phrases, generic phrases, and even competitor model key phrases. This numerous vary of key phrases displays their effectiveness in attracting customers throughout completely different search contexts.
- They’re actively working search outcome advertisements for greater than 2,800 key phrases, and amongst them, 80 key phrases stand out with a search rating surpassing 40. Notably, they’ve gone above and past business averages by creating 18 customized product pages alongside their default product web page. This spectacular quantity demonstrates their dedication to offering a tailor-made expertise. Leveraging various screenshots and key phrases, they goal to attach with a wider viewers in a relatable and interesting method.
- Over the previous month, they’ve developed and launched a complete of 144 advertisements, strategically distributing them throughout 4 advert networks. What stands out is their desire for the picture format, even within the presence of video format choices inside comparable apps of their class. This alternative of emphasizing photographs over movies provides an attention-grabbing dimension to their promoting technique, showcasing a singular strategy inside their aggressive panorama.
Peloton: Health & Exercises
- They’ve efficiently generated natural rankings for over 12,000 key phrases. The first supply of their natural downloads revolves round 12 particular key phrases. Apparently, all of those key phrases are both related to their very own model or the manufacturers of their rivals. Greater than 85% of their natural site visitors is derived from searches associated to their very own model key phrases.
- They’re actively working search outcome advertisements for an in depth portfolio of over 42,000 key phrases, and greater than 20,000 of those key phrases has an impression share exceeding 20%. Notably, they maintain the place of the highest advertiser within the Well being & Health class for search outcome advertisements and rank 2nd general. Their strategic use of Search tab advertisements additional improves their attain.
- Including to their strategic strategy, they’ve developed 3 customized product pages along with their default product web page. One in every of these customized product pages outperforms their default product web page by way of impressions, reflecting a noteworthy achievement of their promoting efforts.
Serious about evaluating how your app stacks up towards rivals? MobileAction affords a invaluable instrument for thorough competitor evaluation, offering insights into market tendencies and alternatives to refine your technique. Schedule a demo with MobileAction at the moment to realize further insights and bolster your aggressive place.
Methodology
The rating of prime advertisers is decided by analyzing ASO Scores, Apple Search Adverts Scores, and Advert Intelligence Scores obtained from MobileAction’s intensive dataset.
This in-depth evaluation has been made attainable by MobileAction’s choices, together with Apple Search Adverts marketing campaign administration and complete app retailer advertising intelligence. Our platform actively tracks over 5 million key phrases, offering invaluable insights, and boasts a library of 69+ million advert creatives from 50+ advert networks globally. These impactful options strengthen our analyses by tapping right into a wealth of knowledge from numerous apps and inventive methods, guaranteeing a complete and insightful examination of the promoting panorama throughout the well being & health app business.
