MobileAction is delighted to introduce the High 10 Buying Apps by Person Acquisition Efficiency, recognizing the best cell visibility scores throughout the US market throughout paid and natural channels.
Nike stands out because the main procuring app with their distinctive Apple Search Advertisements rating. This rating will be attributed to their complete key phrase pool for search outcome adverts, well-designed customized product pages, and efficient Search tab adverts. Coming second, a number one e-commerce app, OfferUp, had probably the most important variety of creatives deployed and excessive impression scores. Walmart, rounding out the highest 5, had the best natural visibility rating. They preserve a powerful natural key phrase portfolio, with over 80% of their key phrases securing positions throughout the prime 30.
It’s price noting that Ralph Lauren, a famend retail model, serves as a novel case within the cell app trade with 44 reside advert creatives, rating on over 2,000 natural key phrases, and impression share from over 3,700 paid key phrases.
Listed below are highlights that show how the highest 5 managed to outperform others:
Nike
- Nike demonstrates a robust strategy to their natural technique, rating on over 7,400 natural search key phrases. Notably, they preserve top-30 rankings for over 80% of those key phrases, guaranteeing their visibility in app shops. Nike excels in rating for a various array of key phrases, together with model key phrases, generic phrases, and even rivals’ model key phrases.
- Transitioning to their Apple Search Advertisements presence, Nike’s search outcomes placement consists of over 1,800 key phrases, together with key phrases which have a search visibility rating of over 40, indicating that their adverts are displaying often. Moreover, they successfully make the most of different Apple Search Advertisements by deploying customized product pages and show adverts on the Search tab and product pages. Nike’s customized product pages ship 60%+ of their Apple Search Advertisements & customized product web page impressions. This multi-placement advert technique, alongside their UA efficiency, contributes to their excessive Apple Search Advertisements rating, as documented by MobileAction.
- By way of advert creatives, Nike has a powerful portfolio of 690 reside advert creatives distributed by means of 100+ advert publishers within the US market, constantly producing a considerable variety of impressions, surpassing the procuring class common.
OfferUp
- OfferUp ranked over 3,000 key phrases organically, with 75% of them within the prime 30. What really units them aside is their skill to seize downloads from their rivals’ model key phrases, demonstrating their technique for attracting a share of their rivals’ viewers.
- For Apple Search Advertisements, OfferUp actively targets rivals’ model key phrases, which helps their efficiency on their natural key phrase technique for rivals.
Chewy
- Chewy acquires natural downloads from rivals’ model key phrases, showcasing its skill to faucet right into a broader viewers.
- Of their Apple Search Advertisements technique, Chewy’s paid key phrase pool for search outcome adverts consists of over 2,000 key phrases, with some scoring higher than 40, indicating their sensible strategy. They’ve the best place as the highest US-headquartered search outcome adverts advertiser within the procuring class. Moreover, Chewy runs Right now Tab adverts to boost its visibility additional and attractdownloads.
Poshmark
- Poshmark ranks organically for over 3,000 key phrases, with a big portion within the prime 30.
- For his or her Apple Search Advertisements technique, Poshmark actively bids on over 2,000 key phrases for search outcome adverts, concentrating on rivals’ model key phrases, additional enhancing their attain.
Walmart
- Walmart’s advertising and marketing methods stand out in a number of facets. For ASO, they preserve natural rankings for over 4,500 key phrases, with over 80% residing throughout the prime 30 rankings, making them the chief in ASO rating among the many US procuring apps.
- Of their Apple Search Advertisements methods, Walmart maintains a key phrase pool of 1,500+ for search outcome adverts, with a powerful 33 key phrases possessing a search rating exceeding 40, showcasing their efficient funding on this key phrase technique.
Uncover the top-performing advertisers within the Buying Class within the USA! From Nike’s spectacular Apple Search Advertisements to OfferUp’s Advert Intelligence scores and Walmart’s stellar ASO, these insights are simply the tip of the iceberg. Dive deep into the methods that set them aside.
Discover all of the insights above and extra by scheduling a demo with MobileAction at this time!
Methodology
The rating of prime advertisers is decided by analyzing ASO Scores, Apple Search Advertisements Scores, and Advert Intelligence Scores obtained from MobileAction’s in depth dataset from Q2 2023.
