Automotive rental agency, The Hertz Company has named Wayne Davis as its govt vp and chief advertising and marketing officer, which can see him lead the advertising and marketing methods for its Greenback, Thrifty and Hertz manufacturers with a deal with the expansion of electrical autos.
Taking over the submit from January 3, Davis will be part of from GE Home equipment the place he has been main its premium Café model. Earlier than that, he held a number of roles inside GE Home equipment, together with senior model director for Haier & Hotpoint and business chief for GE Home equipment’ FirstBuild innovation hub, the place he led the launch of the Opal Nugget Ice Maker.
At Hertz, he will probably be accountable for the corporate’s advertising and marketing, charged with driving efficient model attain and buyer engagement, taking up from Laura C. Smith, who has held the function for the final two years and can proceed as evp, international gross sales and buyer expertise.
Smith has crammed the function within the absence of a CMO since 2020 when the corporate went bankrupt through the Covid-19 pandemic when journey restrictions meant there was instantly no demand for rental automobiles around the globe. It emerged from chapter the next summer season when demand picked up once more following the lifting of restrictions.
In keeping with a report from Reuters, Hertz intends to buy as much as 65,000 electrical autos over 5 years from Swedish EV maker Polestar to be made accessible throughout Europe, North America and Australia.
In September, it was additionally reported that Hertz additionally intends to order as much as 175,000 electrical autos from Common Motors because it strikes in the direction of a zero emissions aim.
Stephen Scherr, the chief govt of Herz, mentioned: “Wayne’s brand-building expertise and experience in data-driven advertising and marketing analytics is a strong mixture, and I’m excited concerning the imaginative and prescient he’ll carry to Hertz as we remodel our enterprise by means of electrification, shared mobility and a digital-first buyer expertise.”
Davis described Hertz as “an iconic model with limitless potential.”
He added: “I’m excited to get began with a proficient advertising and marketing staff to carry much more breakthrough concepts to {the marketplace} and join Hertz with our client, company and rideshare clients.”
