In an progressive, related, and health-conscious transfer, Heinz Brazil is creating a proprietary “Heinz pink” tattoo pigment utilizing solely non-harmful substances and making the ink obtainable to tattoo parlors all through Brazil.
The motion comes on information that coloration tattoo ink faces rising restrictions and outright bans in nations all over the world. The European Union alone has banned over 4,000 substances used within the creation of tattoo ink pigments, with pink being essentially the most problematic of the colours. These inks have been proven to trigger allergic reactions, corresponding to rashes and itchiness, in addition to different problems in the course of the software of tattoos.
Since pink is essentially the most used coloration in Heinz fan tattoos, the model felt they need to do one thing about it. By a partnership with Electrical Ink, an ink producer that makes use of solely non-harmful elements of their ink, Heinz is creating their first pink tattoo ink, in a brand new tone based mostly on Heinz’s official Pantone coloration.
Requested concerning the thought, Heinz Brazil model chief, Thiago Stelle, stated, “A fast search of photographs and hashtags on social media makes it apparent that Heinz followers love getting tattoos with our model and merchandise. Clearly, we needed to do one thing extraordinary for them and, because of this, convey a brand new different to deal with the problem of dangerous pigment substances.”
The concept for the endeavor got here from the model’s Brazilian company associate, São Paulo-based SOKO.
Along with the launch of the brand new ink product, Heinz labored with 5 notable Brazilian tattoo artists to create 57 authentic Heinz tattoo stencils — all to align with the model’s trademark, “57 Varieties.” These stencils can be found on the marketing campaign web site to anybody all for getting an official Heinz tattoo. The artists come from a variety of ethnicities and backgrounds, purposely chosen to embrace the huge range of Brazilian tradition.
Helena Obersteiner, one of many artists concerned within the venture, stated, “It was actually enjoyable to have the ability to give my viewpoint for the model, and in addition develop unique designs, in search of to ship the perfect for his or her followers.”
The marketing campaign unofficially kicked off on March 28, with a pre-launch movie that includes just a few choose people, every getting one of many 57 tattoos on their our bodies.
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