Difficult misconceptions
With this marketing campaign, Heineken needs to interrupt the stereotype of gaming as an anti-social pastime, mentioned Eduardo Picarelli, director of the model’s enterprise unit in Brazil.
“We entered the universe of video games as a result of we now have one thing in widespread: the truth that socialization is each the core of our model and the gamer group,” Picarelli mentioned in an announcement. “The function chosen for Heineken on this marketing campaign is to demystify the picture of the gamer remoted from buddies.”
Heineken beforehand ventured into gaming tradition in 2021, with nonalcoholic beverage Heineken 0.0 sponsoring a web-based match with Components 1 known as Participant 0.0, which continued into 2022.
CREDITS:
Sr. Director International Heineken Model: Bram Westenbrink
International communication director: Agnieszka Gorecki
International communication supervisor: Guilherme Retz
Model international PR lead: Jonathan O’Lone
International head digital shopper innovation: Natacha Volpini
Brazil CMO: Nabil Nasser
Brazil model director: Eduardo Picarelli
Brazil Sr model supervisor: Igor de Castro
Brazil model supervisor: Marina Awada
Brazil head of PR: Adriana Teixeira
Company: Publicis Italy/LePub & LePub Brazil
International CEO Le Pub, International CCO Publicis Worldwide and CCO Publicis Groupe Italy: Bruno Bertelli
International chief artistic officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief artistic officer Brazil: Felipe Cury
International govt artistic director: Andrey Tyukavkin
Inventive director Brazil: Greg Kickow / Alex Adati
Affiliate artistic director Italy: Stefano Zanoni, Roberto Ardigò
Copywriter Brazil: Andressa Cruz
Intern artwork director Italy: Thu Cao
Intern copywriter Italy: Amilcar Silarsah Veerapen
Intern copywriter Italy: Başak Özkeskin
International head of PR and communication: Isabella Cecconi
Normal supervisor Brazil: Ana Hernandes
Enterprise director Brazil: Jayme Neto
Group account director Italy: Ilaria Castiglioni
International account director: Derek Muller
International information strategist: Ilko Petkov
International technique director: Monica Radulescu / James Moore
Head of technique Brazil: Silvia Paes
International chief manufacturing officer: Francesca Zazzera
Producer put up manufacturing Brazil: Marcia Lacazze
Producer put up manufacturing Italy: Sabrina Sanfratello
Manufacturing firm: Academy Movies
Director: Frederic Planchon
DOP: Ruben Impens
Government producer: Simon Cooper
Producer: Dulcie Kellett
