The Emmys. The Tonys. The Oscars. The Finnys.
It’s Award Season, mates (#AwardSzn), and NetLine has been included within the enjoyable!
Our sixth Annual B2B Content material Consumption Report Received a Finny Award
Not too long ago, NetLine introduced at B2BMX 2023 and was invited to attend The Killer Content material Awards.
Demand Gen Report, the host of the occasion, has held the KCAs since 2012. The occasion gives a possibility to have a good time B2B manufacturers that push the envelope, embrace new storytelling strategies, codecs, and marketing campaign methods to raised interact audiences by means of their content material.
All-in-all, there have been 29 winners in 14 classes…and NetLine occurred to be considered one of these winners!
Our 2022 State of B2B Content material Consumption and Demand Report for Entrepreneurs received a Killer Content material Award (higher often called a Finny) within the Analysis-Primarily based class. With greater than 100 nominees within the area, NetLine received considered one of two awards being handed out within the class, with Splunk + TechTarget taking residence the opposite prize.
There to simply accept the Finny on NetLine’s behalf had been Marissa Wolfgang, Senior Advertising and marketing Supervisor, and David Fortino, Chief Technique Officer. After sharing a bit about our flagship report with these in attendance, David shared his humble ideas.
“I’m simply lucky sufficient to characterize the model and run round the remainder of the yr speaking about every report,” he mentioned. “It’s really our curiosity and keenness turning first-party, buyer-level consumption information into one thing that helps inform entrepreneurs to make higher selections tomorrow.”
The Youtility of NetLine’s Annual Content material Consumption Reviews
Award apart, the popularity our flagship report acquired was super.
That’s superior, congratulations!
— Lee Odden – B2B Advertising and marketing (@leeodden) March 2, 2023
A number of the kindest phrases of congratulations, nonetheless, got here from B2BMX keynote speaker and KCA Grasp of Ceremonies, Jay Baer.
“What I really like about this Report,” Jay mentioned, following the announcement of NetLine’s win,” and I do know this work properly (we’ve partnered with NetLine many occasions at my agency, Persuade & Convert)—it’s this concept of generosity and bravado [which Jay spoke about during his B2BMX closing keynote]; I’ve achieved quite a lot of analysis reviews in my profession, however NetLine’s State of B2B Content material Consumption and Demand Report is the Mack Daddy-Daddy Mack of analysis reviews.”
“It’s gigantic. It’s a huge canine. It solutions each query (a B2B marketer may want to reply). It’s the type of analysis that individuals would anticipate to pay an entire bunch of cash for. And NetLine simply offers it away.”
Getting this type of praise from a advertising chief like Jay Baer is an unbelievable factor. Not solely is it nice listening to it instantly from him, face-to-face, however he’s the man who wrote a e-book all about this very topic: Youtilty.
As he defines it, “Youtility is massively helpful data, offered free of charge, that creates long-term belief and kinship between your organization and your clients.”
That is exactly what we aspire our State of B2B Content material Consumption and Demand Report for Entrepreneurs to be. Certainly, we’d name this a youtility and are happy to know the person who coined the time period agrees.
Reflecting on NetLine’s Award-Profitable Consumption Report
Extremely privileged, happy, and honored to have the ability to work on behalf of @NetLine_Corp every day.
Fingers down, it’s been essentially the most rewarding skilled expertise of my profession. Thanks, #B2BMX
Can’t wait to see what the longer term holds for us.
Sláinte. 🍻 https://t.co/66i7XswIDp
— Jon Steiert (@jwsteiert) March 2, 2023
After the occasion, David Fortino continued to mirror on the workforce’s achievements.
“We began this report again in 2017 with a easy purpose,” he mentioned. “Enable the info to do the speaking. Because of this, we’d be investing in our future clients by arming them with information in the present day that can be utilized to make extra knowledgeable advertising selections tomorrow. To say that lots goes into, and rides on, our flagship report can be an understatement.”
Annually, we publish with the intention of creating it higher than the earlier iteration. Our focus is to make the findings impactful, concise, and actionable.
Whereas incomes the eye of our friends is one thing we hope to earn, actually, we set out with the purpose of bettering the circumstances of B2B entrepreneurs and professionals internationally.
We should additionally share our thanks with the parents who convey this report back to life annually: Marissa Wolfgang, Bao Lengthy Liu, Jon Steiert, David Fortino, Dan Frignito, and Chris Kohler. Every of those professionals performs an important position within the manufacturing of the report which can’t be neglected. Thanks all a lot!
Making ready for NetLine’s 2023 Content material Consumption Report
As we put together for the discharge of our 2023 Content material Consumption Report, we wished to pause and say thanks to the B2B group.
Profitable an award is incredible, actually, however we’re extra appreciative that you simply discover our work significant.
We’re desperate to get the seventh version to you and listen to what you discover most impactful.
