Robotic Meals has introduced the re-brand for Harringtons pet meals to replace its market positioning. The brand new look was introduced in throughout their moist and dry meals product vary for canine and cats.
The thought behind the rebrand is all about enhancing their ‘pure’ credentials. The stronger, extra unified look may be seen throughout the vary, reflecting its experience, but additionally drawing clients in with its inclusive, all-natural really feel.
The structure of the design has been adjusted because it was discovered that the model title was typically obscured, as the peak of the packets would fold over cabinets. The merchandise now have a better impression and stand out extra on store cabinets, with a grass ‘horizon’ graphic added, and the model title repositioned to the underside of the packet.
The pictures to associate with the rebrand options each pets and the merchandise, permitting the customers to narrate to the product additional. The animal portraits primarily enable customers to make a connection, drawing them in.
Jess Cook dinner, Robotic Meals shopper director, mentioned, “The photoshoot was fairly an enterprise, but it surely was such a key a part of the venture. Each canine ‘mannequin’ wanted an understudy, as an illustration; and specialist photographers are required, so it was very important Robotic Meals took Harringtons “on a journey” to indicate that the shoot was definitely worth the funds.”
Will Bushell, Head of Advertising and marketing, Impressed Pet Diet, Harringtons producer commented: “Regardless of the model’s optimistic efficiency, we wanted to make sure we keep match for the long run and meet the extra emotional wants of recent ‘pet dad and mom’ with greater expectations of what their beloved pets deserve. We knew we couldn’t relaxation on our laurels and labored with Robotic Meals to assist us simplify and amplify our design system and set us up for long-term success throughout all the portfolio. The important thing for us was modernising, with out shedding the essence of who we’re.”
