Samsung-owned audio electronics firm Harman Worldwide has consolidated its promoting throughout its home of manufacturers with the appointment of Havas Group as its company of file.
Harman, which was acquired by Samsung in 2017, designs and engineers merchandise resembling related automotive methods, audio and visible merchandise, enterprise automation options and related providers for auto-manufacturers all over the world.
The worldwide know-how enterprise, which owns shopper manufacturers resembling JBL, Harman Kardon, Revel, AKG and Mark Levinson, has made Havas Group its company of file throughout all of its manufacturers and territories. This may see the Paris-headquartered company community tasked with creating advertising options throughout its portfolio together with its b-to-b merchandise, providers and know-how for its automaker and enterprise clients.
Having received a pitch involving different company holding firms that started in July, Havas Group has been tasked to ship model technique, inventive, content material, media and manufacturing throughout Harman’s portfolio of manufacturers. It can additionally deal with social media and influencer advertising assist when required.
The consolidated worth of the account is known to be within the excessive eight figures with Harman having labored with native companies resembling Doner, which was appointed as JBL’s U.S. lead inventive company simply final yr, and Initiative, which had labored on the media for the enterprise within the Netherlands since 2016.
‘Exponential enterprise development’
Havas had already established a earlier relationship with Harman—it was appointed to deal with the promoting wants for its Infinity model in India in 2019 adopted by the inventive and media company for JBL and Harman Kardon within the nation the next yr.
Havas Group will now work throughout regional hubs for the Americas, Europe and Asia in addition to use devoted groups in different key markets for the enterprise to be able to retain native relevance.
John Livanos defined that the corporate’s advertising crew was aiming to strengthen its operational mannequin by appointing a central accomplice. He added that they might be tasked to construct upon “the foundational ideas of insights, automation, integration, measurement and accountability that may unlock exponential enterprise development.”
The transient features a particular deal with bringing the JBL model to “the subsequent degree of shopper activation.”
Yannick Bollore, chairman and chief government of Havas Group, stated that the enterprise would purpose to match the “large ambition” of Harman by means of the partnership.
