Situation
When the tip of the month rolls round, you might be able to shut a deal prior to deliberate by interesting to a purchaser’s sense of empathy. The customer usually understands the gross sales course of and may empathize with the need to realize month-to-month objectives. Ship an electronic mail that’s clear about the truth that you’re making an attempt to hit a quantity for the tip of the month and hoping to tug the deal ahead.
Word: You need to solely run this play with contacts with whom you might have developed a powerful rapport.
Triggers
- Late gross sales stage
- Purchaser with whom you might have a powerful rapport
Motion
- E-mail to primary level of contact
“We’re sending these messages out to the precise folks — those that see worth in ZoomInfo however maybe want one further push on the finish of the month. It drives these extra transactions we in any other case wouldn’t get.”
Steve Bryerton, Senior VP of Gross sales, ZoomInfo
