Dave Gerhardt labored as a Senior Advertising and marketing Supervisor at Drift in 2015 and shortly grew into their VP of Advertising and marketing. Dave left Drift in 2019 to affix Privy as their CMO for just below 2 years, then returned to Drift as a Chief Model Officer. Dave now runs Exit 5, The #1 group for B2B Entrepreneurs.
What you’ll study
- The way to efficiently set your self up as a one particular person staff
- Evolving your technique and targets as your firms targets change
- The way to nail your firms messaging
- Successfully constructing a founder model
- The significance of niching all the way down to drive progress
Highlights
(3:25) Shifting from a ‘Sure mindset’ to a ‘No mindset’
(12:10) How Dave grew right into a VP-level position at Drift
(12:58) How Dave began his profession at Drift
(24:00) Moments in Dave’s profession the place he didn’t obtain his targets
(28:48) Aligning income targets between Gross sales and Advertising and marketing
(31:50) Getting individuals excited and engaged in Drifts product at an early stage
(36:50) The professionals and cons on beginning a founder model
(40:39) How Dave measured success for his podcast as they began out
(43:00) Sizzling take: Measuring the whole lot in Advertising and marketing is now not related
(45:00) The significance of niching all the way down to drive progress
Hyperlinks and Assets
Dave’s Linkedin: https://www.linkedin.com/in/davegerhardt/
Exit5 Group: https://www.exitfive.com
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
The publish GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.
