Wednesday, August 16, 2023
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GTM 54: Resilience is Your Willpower with Anna Baird


Anna Baird began her profession in Accounting serving to with IPOs of firms like Google. She then moved to develop into an SVP at McAfee and once they bought to Intel she determined to work at start-ups in order that she may assist construct the foundations at scale from the start. She turned a CFO after which a COO and eventually a CRO. Anna is now engaged on Boards to assist different executives benefit from the alternatives that they noticed earlier and keep away from a number of the errors that she’s confronted at early levels ◡̈

What you’ll be taught

  • The significance of leveraging your relationships to usher in income
  • Practising resilience to surpass those that doubt your capabilities
  • Understanding when to stroll away from an organization
  • Understanding the place your hires skillsets are to achieve success inside your group

Highlights

(6:13) What Anna has realized all through her profession promoting into massive strategic accounts

(11:45) A stroll by means of of Outreach’s deal assessment calls as a profitable strategic tactic

(15:45) How one can put together of us to make a robust ask that garners outcomes

(19:20) Anna’s impactful story that fueled her

(22:55) A second in time the place Anna confronted a battle with misalignment

(32:40) Anna’s recommendation to feminine leaders struggling to get promoted

(37:40) Understanding the place your hires skillsets are to achieve success in your group

(42:10) Working in silos now not works

Quotes

I simply wanna work with curiosity individuals, fixing attention-grabbing issues, with individuals I take pleasure in and respect being round.

The one motive why we exist as an organization, is as a result of we’re fixing a ache. By no means lose observe of why you exist and what’s it that you just’re constructing for.

Everybody needs to work for a spot the place they really feel has an incredible basis of innovation, nice concepts, and completely different views, and I really feel that’s what the youthful technology is excelling at.

Hyperlinks and Assets

Anna’s Linkedin: https://www.linkedin.com/in/anna-baird-38966513/

The GTM Podcast

Don’t miss The .GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.

And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.

The put up GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow.

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