Since 2015 Google has been serving lighter-weight and thus faster-loading net pages over Internet Mild to some units that simply haven’t got the pace or capabilities to load the heavier model of the web page. Nicely, that’s now executed; Google retired Internet Mild.
Google posted the information on December nineteenth over right here saying “Eliminated the Internet Mild documentation and retired the Internet Mild consumer agent. We launched Internet Mild to allow us to serve quicker, lighter pages to individuals looking out on entry-level units. Whereas this function has labored as meant and enabled broader entry to the richness of the online, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance. We stay dedicated to evolving and refining the Search expertise to fulfill the altering wants of our customers.”
Internet Mild was Google’s methodology to indicate quicker, lighter pages to individuals looking out on gradual cellular purchasers. Google transcoded net pages on the fly right into a model optimized for gradual purchasers, in order that these pages load quicker whereas saving information. This expertise is what Google known as Internet Mild. Google stated that Internet Mild pages protect a majority of the related content material and supply a hyperlink for customers to view the unique web page. Our experiments present that optimized pages load 4 instances quicker than the unique web page and use 80% fewer bytes. As a result of these pages load a lot quicker, we additionally noticed a 50% enhance in site visitors to those pages.
John Mueller of Google stated on Mastodon, “It is fairly cool to see these sorts of options change into pointless. Websites have gotten a ton higher (thanks in a big half to work by website house owners, builders, SEOs, and so forth) & Web entry too. There’s all the time room for enchancment, and it is value watching out for regressions too.”
Nicely, that’s now gone. Google retired the Internet Mild consumer agent, generally known as googleweblight and eliminated the assistance docs on Internet mild. Here’s a screenshot of that doc:
Simply an FYI, Internet mild had no affect on Google rankings.
Discussion board dialogue at Twitter.
