Google has posted one in every of its Google website positioning office-hours, this one was posted immediately, recorded in January, after the Google layoffs information, and one query requested was about key phrase density – yep. John Mueller from Google stated, “no, Google doesn’t have a notion of optimum key phrase density.”
This repeats what Google has been saying for a decade now and what we coated final 12 months when reporting that key phrase density just isn’t a factor with Google website positioning.
The query and reply got here up on the 5:59 mark into the video:
Does Google use key phrase density?
John: The following query I’ve right here is, does Google take into account key phrase density for the content material?
Properly, no, Google doesn’t have a notion of optimum key phrase density. Through the years, our programs have gotten fairly nicely at recognizing what a web page is about, even when the key phrases are usually not talked about in any respect. That stated, it’s undoubtedly greatest to be specific. Do not depend on search engines like google and yahoo guessing what your web page is about and for which queries it needs to be proven. In case your homepage solely mentions that you simply “add pizazz to locations” and reveals some stunning homes, each customers and search engines like google and yahoo will not know what you are making an attempt to supply. If your online business paints homes, then simply say that. If your online business sells paints, then say that. Take into consideration what customers is perhaps looking for and use the identical terminology. It makes it simpler to search out your pages, and it makes it simpler for customers to acknowledge that they’ve discovered what they need. Key phrase density doesn’t matter, however being specific does matter and opposite to the outdated website positioning fantasy, story, joke, commentary, you needn’t point out all attainable variations both.
So no key phrase density however use the phrases that searchers seek for to search out your content material. Describe your content material with phrases in order that Google can perceive what your content material is about. However there is no such thing as a cause to measure the proportion of time you utilize these key phrases on the web page.
Discussion board dialogue at Twitter.
