A Google analysis paper named Generative Fashions are Unsupervised Predictors of Web page High quality paints a unfavorable connotation of search engine optimization practices. It has a bit named “makes an attempt at search engine marketing (search engine optimization)” which says, “paperwork that try and carry out search engine optimization are typically flagged as very low high quality.”
This paper was first highlighted by Roger Montti who requested if this analysis paper is what the useful content material replace is all about. I do suppose Roger is true right here, it does appear to be, at the least partly, this paper does describe loads of what the useful content material replace is about.
The part goes on to learn, “That is intuitive since these texts have a tendency to easily string a sequence of key phrases collectively and are due to this fact incoherent. Moreover, we discovered a reasonable variety of product pages {and professional} profiles that additionally try and carry out some type of search engine optimization. We noticed that media-centric domains, resembling picture internet hosting domains, usually include incomprehensible embedded textual content, presumably for search engine optimization.”
Pedro Dias, former Google spam fighter, now search engine optimization, famous this on Mastodon and stated, “That is an unlucky wording from Google on their analysis “Generative Fashions are Unsupervised Predictors of Web page High quality” whitepaper. It clearly casts search engine optimization extensively as spam and a contributor to “low high quality”.”
Pedro is not mistaken, however John Mueller of Google tried to downplay it by saying, “I believe one of many challenges is that “good search engine optimization” is actually invisible: it is a well-structured web site, it has good content material, individuals prefer it — these are usually not attributes related to search engine optimization by the larger internet.” “I really feel it is a dropping battle to border it as “not all search engine optimization is dangerous”,” he later added. Take into account, Googler’s like John Mueller and others have stated search engine optimization is essential and one thing Google values however then you’ve got this analysis paper…
It’s unhappy to see this wording in a Google analysis paper however we do understand how a lot of a black eye the search engine optimization trade has within the exterior world. If you do not know, simply ask a layperson about search engine optimization and see what they are saying. You’d hope somebody who works at Google on search wouldn’t shared these views however Google is an enormous firm.
In any occasion, it’d make sense to learn by means of the analysis paper figuring out that simply because there’s a patent doc or analysis paper it does not imply Google makes use of it. However this one, very properly is likely to be aligned to the useful content material replace.
Discussion board dialogue at Mastodon.
