Google’s John Mueller mentioned on Twitter that site visitors shouldn’t be essentially a high quality measure. Principally, John is saying simply because a sure variety of pages don’t get as a lot site visitors as one other set of pages, it doesn’t imply these pages are increased or decrease in high quality within the eyes of Google Search.
John was requested, “suppose that my web site has 500 articles. 400 of them are proven in good positions in Google. The others 100 nearly do not get any go to. Are these 100 thought-about unuseful content material?”
John replied, “Visitors shouldn’t be a measure of utility or high quality. Perhaps it is that few individuals have that query? You need to know your customers and the subject finest, and have the ability to make that decision, do not delegate the choice to a metric that is straightforward to measure.”
John truly mentioned one thing like this again in 2015, the place he mentioned site visitors from search shouldn’t be a high quality indicator. He mentioned, “Utilizing simply the site visitors from search as an indicator for the standard of your web page may work typically however I wouldn’t say that is the primary method you have to be trying on the high quality of your content material.”
Generally, you possibly can write one thing tremendous superb, however it’s so area of interest, it would not get that a lot site visitors.
Listed below are these new set of tweets:
Visitors shouldn’t be a measure of utility or high quality. Perhaps it is that few individuals have that query? You need to know your customers and the subject finest, and have the ability to make that decision, do not delegate the choice to a metric that is straightforward to measure.
— John Mueller is generally not right here 🐀 (@JohnMu) January 7, 2023
Discussion board dialogue at Twitter.
