Gary Illyes from the Google Search Relations crew posted one other PSA on LinkedIn. This time he mentioned, “whenever you redesign a web site, its rankings in search engines like google and yahoo could go nuts.”
Sure, that is most likely tremendous apparent to most of you studying this web site however Gary dives a bit deeper.
He mentioned, “Amongst different issues, search engines like google and yahoo use the HTML of your pages to make sense of the content material. If for instance you break up paragraphs, take away H tags in favor of CSS styling, or add breaking tags (very true for CJK languages), you alter the HTML parsers’ output, which in flip could change the positioning’s rankings.”
In brief, when redesigning, certain – go forward – make the positioning fairly. However altering the core HTML may end up in rating adjustments.
Gary recommends, “attempt to use semantically related HTML whenever you redesign the positioning and keep away from including tags the place you do not really need them.”
So should you can change the design however on the similar time hold issues within the HTML wanting related, that’s your greatest wager. Change so much with out altering so much – if that is sensible.
Discussion board dialogue at LinkedIn.
