Ginny Marvin, Google’s Advertisements Liasion, mentioned on Twitter that efficiency max isn’t most well-liked over search advert campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.”
She added, “In case you are operating Search and PMax campaigns and the question isn’t similar to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.”
A number of Google Advertisements advertisers recommend that Google will all the time favor efficiency max campaigns over search campaigns. Listed below are some examples:
Agreed, agreed, agreed! @DigitalSamIAm @NeptuneMoon
Comfortable to see I’m not loopy (or possibly all of us are) https://t.co/dIoXW8vmpO
— Greg (@PPCGreg) January 6, 2023
Ginny Marvin replied to those statements with this response:
2/2 PMax isn’t “favored” over Search. In case you are operating Search and PMax campaigns and the question isn’t similar to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.
— AdsLiaison (@adsliaison) January 6, 2023
Do you agree?
Discussion board dialogue at Twitter.
