Google has rolled out the location names, up to date favicons, and sponsored labels on desktop search after launching this on cell search final October. Google has been testing the desktop model since final November, and now it’s formally dwell each on desktop and cell search.
What it seems like. Here’s a screenshot of the brand new Sitename and up to date favicon in desktop search – word, the outdated interface simply had the URL, not the location identify or the favicon:
Right here is the “sponsored” label that replaces the “advert” label:
Controlling web site names. Google again in October defined that Google Search makes use of various methods to determine the location identify for the search outcome. However in order for you, you should utilize structured knowledge on your own home web page to speak to Google what the location identify ought to be in your web site. Google has particular documentation on this new Website identify structured knowledge accessible over right here.
Upgrading the favicon. Google additionally really useful revisiting the documentation for favicons for the most recent finest practices. Google is now additionally suggesting you present an icon that’s at the least 48 pixels and follows the prevailing favicon tips.
Adverts. That is additionally rolled out to the Google search adverts on desktop, so the scale of the location identify, favicons, and in addition the advert label will probably be extra outstanding in cell search. In actual fact, Google rolled out the “Sponsored” label in cell search final October and at this time on desktop, formally changing the “Adverts” label from January 2020.
Why the change. Google final October stated the distinction is to assist present “much more details about the websites that you simply see so you possibly can really feel assured in regards to the web sites you go to.” Right here is extra from Google on these modifications:
Why we care. With any change to Google Search and the design of the search outcomes, searchers could click on in a different way. So monitor your click-through price in Google Search Console and see if you could make modifications to your web site identify and/or favicon to make any enhancements to your click-through price from Google Search.
This alteration went dwell on cell months in the past, however there’s a chance that it will probably affect desktop search in a different way.
