Google releases Advertisements API model 11

Google has simply launched the latest model of the Advertisements API, model v11_1. 

What’s modified. Listed here are the main modifications based on Google’s launch notes.

Property

Audiences

Bidding

Campaigns

• Added assist for the next metrics within the marketing campaign report:
  • all_conversions_from_click_to_call
  • all_conversions_from_directions
  • all_conversions_from_menu
  • all_conversions_from_order
  • all_conversions_from_other_engagement
  • all_conversions_from_store_visit
  • all_conversions_from_store_website
• Made metrics.phone_call appropriate with segments.hour within the marketing campaign report.

Experiments

Planning

Suggestions

What’s the Google API. The Google API permits builders to work together immediately with the adverts platform, making massive or sturdy accounts and campaigns simpler to handle. With the adverts API, you’ll be able to:

• Automate account administration
• Create customized stories
• Handle stock
• Handle good bidding methods

Why we care. Builders who use the Google Advertisements API ought to make notice of the brand new updates and plan administration of their accounts accordingly.

About The Writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.