A few weeks after I mentioned I assumed Google would cease publishing search engine optimization case research, Google simply revealed a brand new one. This one is on How Vimeo improved video search engine optimization for his or her prospects, particularly through the use of the indexifembedded rule mixed with noindex and including structured information.
As a reminder, lately, Mariachiara Marsella requested John Mueller if Google may add new case research. John Mueller responded on Mastodon, “I discover it fairly difficult for us to do these since search is so dynamic.”
So I assumed that was it, stick a fork in it, no extra search engine optimization case research from Google. However I believe as quickly as I wrote that piece, Gary went, I will present Barry and obtained a brand new one written up. Okay, I doubt that occurred…
In any occasion, the brand new case research says, “Vimeo adopted Google’s new steering for video gamers that use iframe embeds. The brand new indexifembedded rule paired with noindex permits markup to be attributed by embeds. Since making use of this and VideoObject markup, Vimeo movies which are embedded on buyer pages are eligible for indexing, with out prospects having so as to add markup themselves.”
Additionally they used key moments; the case research reads, “To make all Vimeo Chapters eligible to seem as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo additionally carried out Search markup, so if a video would not have Vimeo Chapters, Google can mechanically determine Key Moments.”
Anyway, take a look at the case research should you do any video search engine optimization, it’s an attention-grabbing one.
Simply tremendous attention-grabbing that there have been nearly no new case research in about 18 months and now we obtained a brand new one…
Discussion board dialogue at Mastodon.
