Google’s taking a brand new method to its newest Black-owned Friday promotion, with the search large teaming up with Ludacris to launch a brand new track, with a music video that featured a spread of shoppable merchandise, all sourced from Black-owned companies.
The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise homeowners, creators, athletes and extra.
There’s additionally an interactive model of the video clip, with viewers in a position to information Ludacris on his journey by way of the assorted choices.
It’s basically influencer advertising on the grandest scale, with Ludacris serving to to lift the profile of the promotion, and shine a highlight on these accomplice manufacturers.
Which, actually, is what most platforms at the moment are attempting to facilitate. Not essentially with Grammy Award-winning artists, however by way of the availability of latest instruments and processes which allow manufacturers to showcase their merchandise throughout the video clips of fashionable creators, which might develop into the following massive pattern in digital commerce.
That’s a part of the live-stream commerce push, offering a method to facilitate reference to fashionable creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a profitable formulation for driving gross sales in Asian markets.
It hasn’t caught on with western buyers in the identical approach but, however when big-name stars speak, many shoppers hear, and the capability to truly tune in, in real-time, could be a massive driver in prompting client motion.
Which can also be what Google’s hoping to drive with this push. And it’ll actually get consideration.
Now you simply must faucet into your networks to hyperlink up with your individual celebrity-led marketing campaign alongside comparable traces.
