Technically the brand new characteristic was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a software they label “Organise key phrases into advert teams.” This was first delivered to our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson at present.
What Google says. Google confirmed the brand new characteristic in an announcement at present:
You possibly can all the time manually select so as to add key phrases to advert teams (manually choosing which of them so as to add the place). This characteristic provides the flexibility to make use of an automatic machine studying system the place we recommend which advert teams are the most effective ones for the key phrases, as an alternative of you manually doing the position.
This could hopefully save advertisers effort and time if they’ve hundreds of key phrases/advert teams to sift by. The power to manually add key phrases nonetheless exists.
Why we care. This new characteristic goals to avoid wasting advertisers time by routinely allocating key phrases into related advert teams. However identical to with most automation, use with warning. Check, analyze, and regulate as vital.
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About The Writer
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
