Google’s John Mueller stated that in terms of hidden textual content on a web page, Google is “good at ignoring it.” It’s a type of issues that Google appears to not penalize for anymore however slightly simply not depend the textual content that’s not seen on the web page.
This isn’t new information, and Google has been saying this at the least since 2018. Google stated then it reductions hidden textual content on a web page. Google’s John Mueller stated then “we low cost hidden textual content for rating, so I doubt they’re seeing any benefit from that (they’ll rank for different causes).”
Then lately, in 2023, John Mueller stated on Twitter, “Our programs are fairly good at recognizing hidden textual content, good at ignoring it, and good at specializing in what’s in any other case on the positioning.”
John added that these websites could have accomplished it by chance, so it would make sense to allow them to know. “Some websites do silly issues along with good issues, and are nonetheless helpful for customers. When you flag it to them, they may repair it,” he wrote.
Our programs are fairly good at recognizing hidden textual content, good at ignoring it, and good at specializing in what’s in any other case on the positioning. Some websites do silly issues along with good issues, and are nonetheless helpful for customers. When you flag it to them, they may repair it.
— John Mueller is usually not right here 🐀 (@JohnMu) December 31, 2022
Google additionally stated a website will not outrank you due to hidden textual content.
Let’s not overlook one of many earliest examples of widespread websites that deployed hidden textual content and nonetheless has not eliminated it (they’re all useless) – Heavens Gate.
Once more, to be clear, that is about actually spammy hidden textual content, like black textual content on a black background. Not about content material hidden in expandable tabs, these are effective.
Discussion board dialogue at Twitter.
