Google has confirmed with Search Engine Land that it’s testing a brand new search characteristic named Views.
Google defined this characteristic is an experiment to assist searchers in new methods to search out useful info that they’re searching for. Nevertheless, Google declined to reply extra particular questions on how one can set off this, when this may present and the way publishers can have their content material present on this new search field.
What are search Views? Principally, Views look like a number of brief featured snippets that give searchers a wider and extra various set of solutions for his or her question. Once more, Google wouldn’t give us any official definition, Google would solely say that is an experiment and Google does loads of experiments.
What it appears to be like like. Here’s a screenshot I used to be in a position to replicate myself:
It appears to be like like two separate characteristic snippets in a single, known as multifaceted featured snippets, which we all know Google does.
Brodie Clark posted one other instance over right here and Brian Freiesleben additionally famous these assessments with out the Views label on the prime.
Different assessments. Now we have seen Google check these different featured snippet variations, similar to from the online and numerous card-based featured snippets. So Google is clearly stepping up testing new person interfaces and experiences for the featured snippet part of the search outcomes.
Why we care. Relating to featured snippets, it’s a spot most SEOs would like to be positioned in. On the identical time, some complain the click-through fee isn’t optimum on all queries when being featured in that place. Would sharing the featured snippet spot with this new Views interface change end in extra clicks or much less? That is one thing to control to see if Google does roll this out extra broadly and the way searchers’ views change round such a characteristic.
New on Search Engine Land
About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters. Barry could be adopted on Twitter right here.
