Google introduced it has renamed the Google Advertisements extensions to “property” plus it has launched new workflows, instruments and stories to “make it straightforward so that you can ship extra participating adverts and offer you useful, actionable details about their efficiency.”
Belongings
Not will Google name them Google advert extensions, they’re now referred to as Google advert property. Google stated “advert extensions will now be known as property to raised align with this developed identification.”
Belongings are content material items that make up your advert with helpful enterprise info—giving folks extra causes to decide on your corporation. Belongings embody the headlines, descriptions, hyperlinks to particular components of your web site, name buttons, location info, and extra that come collectively to make up the eventual advert format that’s proven to a consumer.
Belongings embody lead kind property, name property, value property, promotion property, location property, app property, picture property, sitelink property, callout property, structured snippet property and extra.
Hello Julia, There isn’t any change to how property (fka extensions) may be related. So you will nonetheless have the ability to have (and affiliate) account and marketing campaign stage property.
— AdsLiaison (@adsliaison) September 15, 2022
New Streamlined Google Advertisements Instruments
Now you’ll be able to handle your adverts and property in the identical step, not in separate steps of the marketing campaign creation course of. Yow will discover this in the identical step if you create a Search or Efficiency Max marketing campaign.
As you create property and apply them to your marketing campaign, the Google Advertisements preview device will robotically replace so you’ll be able to see them within the context of your advert. Google Advertisements will now additionally suggest property primarily based in your chosen marketing campaign aim. Google stated that “any property you create as a part of this new workflow may even be accessible if you work on different campaigns and advert teams.”
Here’s a GIF of the apply property like sitelinks as you create a responsive search advert course of:
This replace shall be rolling out within the coming weeks.
Within the new “Advertisements & property” menu, the “Belongings” web page will present reporting for the entire property throughout your account. You may see headlines and descriptions within the “Asset” desk view, whereas the “Affiliation” desk view will present property like photographs and costs.
You may also see how your inventive property carry out on the account, marketing campaign and advert group ranges.
Here’s a GIF unified efficiency reporting for property:
Unified reporting within the “Belongings” web page will roll out over the approaching weeks for all marketing campaign varieties that beforehand supported advert extensions.
Lastly, the combos report will present you the property like sitelinks, callouts, and pictures alongside your headlines and descriptions. “With this view, will probably be simpler to evaluate and make knowledgeable selections about your inventive as an entire,” Google stated.
Here’s a GIF of the Combos report displaying property:
The up to date combos report will roll out within the subsequent few months.
🌟Beginning in the present day, we’re rolling out new workflows & stories for Search & PMax adverts.
With this replace, extensions are actually merely known as property, and also you’ll have the ability to set them up in a single advert creation step. Pus… 1/3— AdsLiaison (@adsliaison) September 15, 2022
3/3 Lastly, the combos report will now present property like sitelinks together with headlines and descriptions to offer a extra holistic view of high performing combos. Be taught extra: https://t.co/IwKWsSOkzY
— AdsLiaison (@adsliaison) September 15, 2022
Discussion board dialogue at Twitter.
