GoFundMe confirmed that synthetic intelligence can be utilized to inform very human tales with a latest marketing campaign that broke new floor on the usage of machine studying in inventive work.
The fundraising platform mixed AI-generated artwork with conventional animation methods as an example a number of the actual donation campaigns from its 2022 year-end wrap-up, from Ukrainian refugee households being reunited to pets rescued from hurricane devastation, culminating in a sprawling avenue mural.
It’s one of many first advertisements to attract closely on AI visuals in a manner that weaves the output right into a narrative reasonably than drawing consideration to the novelty of the tech.
Within the newest episode of Adweek’s Adnatomy, we spoke with the model, company AKQA San Francisco and director Paul Trillo to take us behind the scenes of the surreal technique of guiding actors by a largely AI-generated spot and the challenges of maintaining with a expertise evolving at…
