For six years in a row, Finland has been named as the world’s happiest nation. Now, as a part of an initiative to drive tourism, the nation’s tourism bureau has been providing individuals the possibility to be skilled in being joyful—and has acquired greater than 150,000 responses by way of social media.
The initiative, led by Go to Finland and developed by company SEK, will provide a choose group the chance to take part in a four-day masterclass in Finnish Lakeland to assist “Discover Your Interior Finn.”
Featured within the masterclass are 4 key themes: nature and way of life; well being and steadiness; design and on a regular basis; and meals and wellbeing. Serving to contributors to attach with nature, the masterclass takes place on the Kuru Resort within the Finnish Lakeland, an expensive vacation spot surrounded by aromatic pine forests. It is going to even be made out there as an internet useful resource within the fall.
“We consider Finnish happiness is a ability that may be discovered: Anybody can join with nature, find out about a extra balanced way of living, and uncover their inside Finn. With this masterclass, we need to give extra individuals the keys to happiness,” defined Virva Katajala, head of promoting at Go to Finland.
A forty five-second marketing campaign movie outlining the chance to win a spot within the masterclass was additionally launched throughout social media platforms, showcasing the pure landscapes of the nation.
To get entangled, social media customers on Instagram and TikTok had been inspired to share the very first thing that got here to thoughts when fascinated about Finland to win the possibility to attend the masterclass. Influencers around the globe had been tasked with becoming a member of in to drive consciousness of the initiative, too.
”We inspired individuals to create Reels on Instagram and Duets on TikTok. This allowed us to experiment with the strengths of the 2 channels; on the similar time, contributors may have a number of inventive freedom and enjoyable,” stated Enoma Edevbaro, social media and influencer advertising lead at SEK.
“We gained a lot of natural site visitors, and the message of Finnish happiness reached various communities from everywhere in the world,” she added.
Having begun in March, the social marketing campaign led by Accenture Track utilizing the hashtag #FindYourInnerFinn drove round 150,000 video entries from greater than 190 international locations, and greater than 20,000 social media challenges had been acquired. It was supported by PR outreach which has, to date, generated protection throughout 900 media retailers together with CNBS and CBS Information.
