Situation
To shake free accounts that want an additional push to shut, sweeten the deal by sending present playing cards or focused junk mail.
Sending a present is a gesture of goodwill to your purchaser and exhibits your appreciation for his or her future enterprise. This method is particularly efficient should you can ship a present that’s tied to one thing you realize concerning the prospect, like a present card to their favourite restaurant or a direct mailer containing their favourite dessert.
Triggers
- Finish of month, quarter, or yr
- Later stage in gross sales cycle
- Excessive-scoring lead
Actions
- E mail containing a present
- Junk mail with a present
