Situation
In the direction of the tip of the month, quarter, or yr, gross sales groups need to get as many offers finalized as doable. To shake unfastened accounts that want an additional push to shut, sweeten the deal by sending reward playing cards, a junk mail marketing campaign, vacation playing cards, handwritten notes, purchase one/get one gives, or a free 30-day trial.
Sending a present will not be solely a goodwill gesture to your purchaser, it reveals your appreciation for his or her future enterprise. This method is very efficient if you happen to can ship a present that’s tied to one thing in regards to the prospect—like a present card to their favourite restaurant or a direct mailer containing their favourite dessert.
Triggers
- Finish of month, quarter, or yr
- Later stage in gross sales cycle
- Excessive-scoring lead
