Spooky season is upon us! With Halloween across the nook, it’s time to refresh ASO methods all all over the world and provides them a style of seasonality. Halloween is a superb alternative to spice up installs and get inventive with app visuals.
Make the most of seasonality
Huge seasonal occasions are a good way to enhance your conversion fee and increase installs. Every area or nation could have its personal celebrations, so watch out about which occasion you’re implementing and the place.
Seasonality generally is a actual push. With Halloween coming subsequent week, there’s quite a lot of enjoyable available with visuals.
Halloween is a celebration with a robust visible identification, there’s quite a lot of lore (and a few of it could differ from nation to nation) however yow will discover a monster that can show you how to along with your conversion fee.
Having seasonal visuals (each inside and outdoors of the app shops) reveals viewers that you simply’re holding your app or recreation updated. Much more, it’s proof that your product has been not too long ago up to date.
You may as well appeal again outdated customers by exhibiting them new content material. Seasonality, particularly for Halloween is an enormous occasion for video games however you can too have some enjoyable with app creatives. Nothing is forbidding you from attempting out Halloween-themed icons and screenshots, one other strategy to present that the app is lively and that issues are occurring.
For video games, good seasonalized belongings (even higher with precise seasonal components within the video games) may help get featured in one of many thematic collections of the App Retailer and the Play Retailer. Growing the visibility of your app and drawing in new customers.
Begin along with your icon however don’t cease there
Step one for good Halloween app visuals is the icon. It’s the very first thing customers will see on the app shops and the one factor that will make them click on to search out out extra. A seasonal icon is a must have.
Not solely can it increase natural downloads immediately within the shops, however it might additionally encourage gamers to choose up your recreation once more with the brand new icon on their residence display screen.
PREQUEL’s Halloween icon from a earlier yr is unmistakable. There are lots of methods to create a Halloween-esque icon on your app or recreation. The secret’s to make use of components that can remind folks of Halloween. add some orange and black, a pumpkin, or a ghost, and make it match along with your model.
Simply Dance for instance opted for a shiny orange background and black Halloween components that rapidly remind the consumer of Halloween. Their emblem stays unchanged, and nonetheless recognizable.
Animal Crossing opted for a extra discreet model. The Jack-O-Lantern (which can be a seasonal character of the sport) is positioned amongst different characters, simply large enough to be simply noticed. However the principle colour appears to be inexperienced, with touches of oranges and crimson by characters and leaves which present a seasonality extra centered on Fall than Halloween in itself.
Idle Pet Shelter went all in with a design that showcases all key components of Halloween: a darkish background with a full moon, bats, a witch’s hat and broom, and a pumpkin! That is the Halloween spirit!
As soon as your Halloween icon is prepared, don’t neglect the remainder of your creatives! Having a fantastic Halloween icon is an efficient step, nevertheless it’s solely the primary one. If the remainder of your creatives is just not seasonalized, it might create cognitive dissonance and confusion.
Take a look at Hero Bump and Ragnarok Labyrinth, they’ve Halloween-themed screenshots and poster frames however nothing for the remainder of the creatives. In Hero Bump’s case, the preview video’s poster body is Halloween-themed however for those who click on on the play button it’s simply their common preview video with no signal of Halloween wherever, which is complicated and will deter customers from downloading. On their product web page, solely the screenshots are Halloween-themed.
Your product web page must be a seamless expertise, and that works for seasonality as properly.
Don’t cease at ASO
Whereas ASO is step one of excellent seasonality, it’s not the one place the place you’re showcasing your recreation’s advertising inventive. Seasonality is a good way to draw new customers nevertheless it additionally helps with present and former customers. With in-app occasions and LiveOps, you may present former customers that there are thrilling issues occurring inside your app. And along with your social media presence, you may preserve your present customers .
Not solely that however ensuring your UA campaigns’ visuals are additionally seasonal, generally is a nice added worth. Initially, it’s going to persuade customers to obtain your app, since you are matching what they’re presently searching for. And it’ll match your app product web page.
Seasonality is not only a strategy to achieve new followers organically, you may implement it into your app campaigns to drive conversions and even create interplay along with your customers in your social media.
Subway Surfers’ seasonality is all the time a fantastic instance
Subway Surfer is an iconic cell recreation that’s excellent at seasonality. For this yr’s Halloween celebration, they’ve produced an entire array of matching visuals. For October, Subway Surfers will run by Mexico as a mixed celebration of Halloween and Dias de Los Muertos.
Subway Surfers’ new icon clearly leans on each themes. The spray can is Halloween’s orange and the pumpkin on the character’s hat is clearly one other clue. The purple hues within the background are additionally contributing to the complete factor (purple being a part of Halloween’s colour scheme).
One of the best a part of Subway Surfers’ seasonality is that the screenshots are matching the icon, making a seamless expertise all all through the product web page.
Subway Surfers’ seasonal occasions will not be simply ASO, but in addition in-game occasions. With new collectible characters and surfs that keep clearly within the theme, it’s a fantastic consumer expertise. Even the preview video is themed.
It doesn’t cease there, even their social media presence is following the theme.
Because of this customers, wherever they discovered Subway Surfers could have the identical expertise. Throughout holidays and occasions, similar to Halloween, cell gamers are likely to need to play a recreation that matches with actual life.
It is a nice strategy to win over gamers who had been simply searching for an informal Halloween recreation and may keep longer even after the sport adjustments again to its unique (or subsequent) theme.
Some suggestions that can assist you get your spook on:
- Begin getting ready prematurely. You have to to provide new creatives and it takes time.
- Don’t cease on the icon, solely having a seasonal icon and common creatives could affect conversion negatively whereas having the primary screenshots seasonalized as properly can go a great distance
- Don’t cease at your product web page, reap the benefits of different ASO instruments like in-app occasions and LiveOps
- Use Halloween’s colour scheme: orange, inexperienced, purple, and black
- Use a darkish background in your static photos
- Add some key Halloween-esque components like witches, pumpkins, spiders and spiderwebs, and so forth.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).
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