Data is the lifeblood of fine product decision-making — Goodhart’s Regulation apart, after all. But, many product groups discover themselves in conditions the place they merely don’t have the info they wished they’d, to feed the choices they wish to make, to drive in the direction of the success they wish to obtain.
Let’s be actual for a second. What number of of you’re sitting there, looking at your characteristic specs, with that unhappy little “success metrics” part gathering digital mud as a result of you possibly can’t truly measure any of it?
Don’t fear, I see you nodding. I’ve been there too, my buddy.
If you happen to’re one in every of my fellow metric-lackers-in-arms, with the noblest of objectives, desperately making an attempt to make choices primarily based on one thing extra substantial than your CEO’s newest epiphany, then this one’s for you.
Earlier than we dive into the how-to, let’s commiserate about why you’re on this knowledge desert within the first place…